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Disertaciones |
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1
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Luciana Ferreira Menezes
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Strategies of knowlegde dissemination about intellectual property at SESI-BAHIA
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Líder : PAULO JOSE LIMA JUIZ
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MIEMBROS DE LA BANCA :
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FABIO ANDRE LORA
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ANTONIO MARTINS DE OLIVEIRA JUNIOR
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PAULO JOSE LIMA JUIZ
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Data: 18-abr-2023
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Resumen Espectáculo
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In the context of the Knowledge Age, innovations take on greater importance as they contribute to companies' access to new markets, as well as new partnerships adding value to their brands. There are several concepts around the possibilities of creating and innovating. The protection of Intellectual Property (IP); therefore, becomes an element that promotes the economic development of many countries and gains more and more prominence in organizations, being able to reduce uncertainties in the economic scenario and encouraging leaders to continue innovating. This work aims to disseminate the culture of intellectual property as a tool for strengthening the innovation ecosystem in SESI / BAHIA. In order to carry out the work, microcontents were developed in media for dissemination, made available in a virtual study environment containing also: evaluation questions, complementary material and useful links to access content on the topic, thus forming the format of a distance education course without monitoring. What is considered opportune is the dissemination of introductory knowledge about IP, which makes it possible to look at the assets produced in SESI / BAHIA projects and which may be available to teams on the institution's existing distance education platform, expanding the reach of the dissemination of content even to units in the interior of the state and Brazil.
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2
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Ana Paula Moreira Barbosa
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The trademark protection about intellectual property used like vector for insurance brokers vinculated for Bradesco Seguros: roadmap data in exploratory bases and systematic literature revision
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Líder : CRISTINA MARIA ASSIS LOPES TAVARES DA MATA HERMIDA QUINTELLA
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MIEMBROS DE LA BANCA :
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CRISTINA MARIA ASSIS LOPES TAVARES DA MATA HERMIDA QUINTELLA
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EDUARDO MEIRELES
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NELSON SOARES PEREIRA JUNIOR
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RUBINEY BARBOSA DE OLIVEIRA
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Data: 04-jul-2023
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Resumen Espectáculo
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This work aimed to disseminate the Intellectual Property area at Bradesco Seguros, through a conclusive technical report on the protection of corporate brands, which will subsidize the training of insurance brokers linked to this company on the subject, with the objective of making that they acquire the necessary know-how to protect their assets through trademark registration. Its construction was based on five methodological steps. The first referred to the Systematic Literature Review and understood the state of the art in relation to existing journals on the subject. The second dealt with prospecting the INPI, SEBRAE and WIPO portals and mapped legislation 9.279/96 that provides for trademarks in Brazil, as well as courses currently available on the subject were verified. The third stage examined the jurisprudence bases of the STF and JusBrasil and identified judgments of companies that litigated for trademark patents. The fourth stage presented the draft of the conclusive technical report, the final product generated by this research, and the fifth stage referred to the construction of the report, in full. As a result, the innovative activity of this project was verified, since among the 3,446 journals found during the RSL, as well as after mapping the bases of WIPO and SEBRAE that identified 03 courses available on brands in the market, it was observed that there are no periodicals or training programs covering this work theme, aimed at insurance brokers. Based on this survey, it is estimated that Bradesco Seguros will train the public of 31 thousand entrepreneurs on the subject and that those who have not yet done so will register their brands with the INPI.
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3
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Adalberto Ribeiro Ferreira
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Marketing as a tool to boost technology transfers: a documentary analysis of the dissemination of intellectual property in the NITs of public higher education institutions in Bahia and marketing strategies for university-company interaction.
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Líder : ANGELA MACHADO ROCHA
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MIEMBROS DE LA BANCA :
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ANGELA MACHADO ROCHA
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HORACIO NELSON HASTENREITER FILHO
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MARIA DA GLORIA ALMEIDA BANDEIRA
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Data: 14-jul-2023
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Resumen Espectáculo
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The objectives of this study were to research, collect data and analyze the scenario of production, dissemination and transfer of Intellectual Property (IP) assets in the Technology Innovation Centers (NITs) of public Higher Education Institutions (HEIs), as well as to develop a manual of marketing strategies for the dissemination of IP generated by NITs to the market, with a view to improving university-company interaction and contributing to technology transfers. The use of marketing strategies in the technology transfer (TT) process is justified by the fact that the number of technology transfer contracts in the NITs of public HEIs is still incipient according to research in FORMICT, FORTEC reports and the INPI database, revealing the need for strategies to promote these IP assets. It was observed that although NITs have over the years structured their innovation policies in order to comply with the 10 core competencies of NITs set out in Law No. 13,243/2016, and have increased their intellectual property assets over the years, technology transfer indicators have not yet achieved satisfactory results. The study was based on bibliographical research and documentary review. The methodology used was exploratory with a qualitative approach, and a documentary review was carried out on FORMICT reports, FORTEC, the INPI database and direct consultation with the NITs of public higher education institutions in the state of Bahia, in order to gather data on IP assets and TT contracts for the period between 2016 and 2022. The documentary review was also carried out on the digital channels of the same NITs (websites, technology showcases and social media) in order to carry out a marketing diagnosis and analysis of the dissemination of IP on these channels. The results of the study showed that the number of TT contracts signed by the NITs surveyed is still low in relation to the volume of IP generated. Of the 12 institutions surveyed, only three - UFBA, UESC and UNEB - have TT contracts in force. With regard to the use of digital channels to promote IP, it can be seen that the NITs surveyed are generally present on the main social networks, but have exploited their full potential to disseminate IP and only two of the NITs surveyed have a technology showcase. Therefore, the strategies developed in this work can help NITs promote their IP to the market and establish strategic partnerships for TT. The products of this work are the "Technology Marketing Manual", the IFBaiano technology showcase, and the technical-scientific database of IP and TT in the NITs of the public HEIs in the state of Bahia (2016-2022).
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4
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Carina Soares do Nascimento
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Brazilian Vegetable Fibers: Potential use in towels.
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Líder : NEILA DE PAULA PEREIRA
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MIEMBROS DE LA BANCA :
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MIRIAM CLEIDE CAVALCANTE DE AMORIM
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MILLENO DANTAS MOTA
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NEILA DE PAULA PEREIRA
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Data: 08-ago-2023
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Resumen Espectáculo
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A biodegradable product has a high added value, since after use it becomes a waste that degrades, causing less damage to the environment, and can be an efficient solution for the disposal and treatment of waste, in some cases it has a low cost and be framed as eco-frendly. In view of this, the present study aimed to carry out a technological prospection of wet wipes made of vegetable fibers and to present some vegetable fibers grown in Brazilian territory. An analysis of scientific productions related to the issue was carried out and that could bring potential inputs for the production of biodegradable wet wipesKeyword: Vegetable Fiber; Biodegradable Scarf; Wet Wipe. A qualitative and quantitative methodology based on patent research in the Espacenet database was used in search of patents for wet wipes made with vegetable fibers and bibliographical research in the bases of Capes, Scielo and BDTD articles, with a selection of materials that addressed vegetable fibers grown in the country. By means of the main terms: moistened tissue or biodegradable tissue and vegetable fiber, the results found and selected showed that the patenting of inventions in this segment grows from 2005. It was identified that the fiber of Bamboo, a plant of the subfamily Bambusoideae was used in more than 83% of patents, all of Chinese origin. It is noted that few vegetable fibers were explored, which demonstrates that there is still a wide field of natural raw materials to be explored in the development of biodegradable wet wipes. It was found that in Brazil there is no registration of patents for biodegradable wet wipes. In short, it was concluded that there is a trend towards the production of biodegradable wet wipes and that Brazilian companies in the segment of hygiene products and textiles can take advantage of Brazilian biodiversity as a favorable factor to promote innovation in this product. Pineapple, banana, bamboo, sugar cane, coconut, curauá and eucalyptus fibers were considered as potential inputs for the creation of handkerchiefs.
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5
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PATRICIA PEREIRA DA FONSECA
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BUSINESS MODELING OF A HEALTHTECH: DRUG WITH BIOINPUTS FOR TREATMENT OF CUTANEOUS LESIONS
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Líder : OLIVAN DA SILVA RABELO
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MIEMBROS DE LA BANCA :
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ANDRE GUSTAVO DE ARAUJO BARBOSA
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ANDREA CARDOSO VENTURA
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FERNANDO SELLERI DA SILVA
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OLIVAN DA SILVA RABELO
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Data: 21-ago-2023
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Resumen Espectáculo
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Biobusiness are ventures in which life sciences and biotechnologies operate in various sectors of the industry, promoting disruptive solutions through products and processes derived from natural resources and waste to foster sustainable development. From this perspective, a healthtech has been established with the purpose of commercially viable innovative biocuratives for wound healing. The products in question possess inventive activity as they present a new association involving Natural Active Pharmaceutical Ingredients (APIs) and residues derived from byproducts as raw materials, thus being considered sustainable products with high added value. The aim of this study is to propose the modeling of a bioenterprise within a healthtech that is based on sustainable biocuratives. This research is considered descriptive as it extensively explains the scientific and technological route of biocuratives through prospective studies of articles and patents, as well as the development of an innovative and low-cost sustainable product. It is also an applied research as it proposes modeling the bioenterprise using the Canvas and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis tools through the analysis of scientific papers guided by the technical contributions of stakeholders. According to the preliminary results obtained, it was possible to infer that the wound care market suggests a strong growth trend for the coming years. Thus, through strategic partnerships, resource acquisition, and a branding strategy that objectively demonstrates the definition of its value proposition, means of communicating the product to the target audience, as well as creating mechanisms for production and distribution efficiency, it is possible to take advantage of the market opportunities. It was also understood that businesses with a biotechnological approach and a focus on sustainability are significant revenue generators for the country. Therefore, the diffusion of the product in the sector presents possibilities and arouses the interest of consumers and other companies
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6
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Djane Encarnação dos Santos
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SUSTAINABLE BUSINESS MODELING: A LOOK AT THE ASSISTED POLLINATION STRATEGIES
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Líder : OLIVAN DA SILVA RABELO
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MIEMBROS DE LA BANCA :
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JOSIEL MAIMONE DE FIGUEIREDO
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ALEX ALISSON BANDEIRA SANTOS
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OLIVAN DA SILVA RABELO
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Data: 25-ago-2023
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Resumen Espectáculo
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Environmental and sustainability issues have brought significant changes to contemporary society, especially in the environment of food production and processing cultures. Thus, the present study aims to analyze the market scenarios for assisted pollination or hive rental in agriculture in Brazil and propose a business model, designed for the pollination service, based on business modeling through the Matrix Forças, Weaknesses, Opportunities and Threats (S.W.O.T) and CANVAS for value proposition validation. Faced with a growing demand for food and environmental preservation, through more sustainable agricultural practices, ecosystem services bring a new approach to how it is possible to reconcile economic development, income generation and added value aligned with the preservation of the environment. used was qualitative and exploratory research with the aim of presenting the natural pollination service and its marketing potential from the perspective of sustainability. The results demonstrate the potential for implementing assisted pollination in Brazilian agriculture, which can bring new perspectives in developing competitive products, with higher quality in the fruit and grain, thus increasing the added value of the final product.
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7
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Diana Pereira Duarte
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SOCIAL ROOF: SUSTAINABLE SOCIAL INCLUSION WITH SALE OF ROOFS FOR IMPLEMENTATION OF SOLAR PHOTOVOLTAIC AND POWER SYSTEMS
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Líder : CRISTINA MARIA ASSIS LOPES TAVARES DA MATA HERMIDA QUINTELLA
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MIEMBROS DE LA BANCA :
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ANDRÉ DE GÓES PATERNOSTRO
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CRISTINA MARIA ASSIS LOPES TAVARES DA MATA HERMIDA QUINTELLA
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EDILSON ARAÚJO PIRES
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EDUARDO MEIRELES
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Data: 05-oct-2023
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Resumen Espectáculo
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Brazil currently produces energy from sources such as hydroelectric power, oil, coal, biofuels, natural gas and nuclear. The country adopts renewable sources, such as solar and wind, due to shortages caused by increased demand and an outdated, costly and environmentally damaging production model. RN 482/2012 allows Brazilians to generate their own energy. Public and private initiatives promote renewable energy, including in disadvantaged regions, to alleviate impacts on family income. This proposal seeks to follow this trend in the Complexo do Nordeste de Amaralina, with the support of Caena. The study is based on the theory of Technology and Social Innovation. Documents include administrative and commercial resources, training methodology, contracts and brand. The proposal mobilizes and raises awareness of different social classes about clean energy and cooperation. Residents of Nordeste de Amaralina will be trained and will act as operational and technical collaborators, while others will participate through the commercial relationship with the roof rental. The Social Roof model expects to directly impact 20 families in its first stage, using its own resources and profits from the first installations. Market data, according to IBGE and ABSOLAR, and legislation, according to ANEEL, support the business proposal. Project stages include mobilization, awareness, training, residence qualification, sales, design, installation and monitoring of systems. It is expected to build commercial relationships that generate positive economic, social and environmental impacts. The expected product at the end of this study is the business model proposal.
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8
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CLEIDISON CESAR FERREIRA LIMA
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SOFTWARE TECHNOLOGY TRANSFER MANUAL FOR PUBLIC UNIVERSITIES
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Líder : ANGELA MACHADO ROCHA
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MIEMBROS DE LA BANCA :
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EVELIN NAIARA GARCIA
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ANGELA MACHADO ROCHA
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DOUGLAS ALVES SANTOS
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RAIMUNDO CORREA OLIVEIRA
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Data: 30-nov-2023
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Resumen Espectáculo
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The present research work aims to develop a proposal for a Software Technology Transfer Manual for public universities, considering that in recent years universities have been among the main depositors of computer program registrations, according to the National Institute of Property Industrial - INPI. Using qualitative and exploratory research as a methodology, the specificities of the software and the public university were verified through related legislation, protection aspects and the transfer of intellectual property assets. The results demonstrate that the Technology Transfer process is challenging, but fundamental to expanding the participation of public universities in the National Innovation System and contributing to the country's development.
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9
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VICTOR RAFAEL ANDRADE OLIVEIRA PRATA DE GUIMARÃES SOUZA
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The possibility of author atribuition to musical work to artificial intelligence.
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Líder : RODRIGO MORAES FERREIRA
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MIEMBROS DE LA BANCA :
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EDILSON ARAÚJO PIRES
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MARCO AURELIO DE CASTRO JUNIOR
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RODRIGO MORAES FERREIRA
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Data: 04-dic-2023
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Resumen Espectáculo
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The central point of this work is the investigation into the possibility of classifying an artificial intelligence system as the author of a musical work in accordance with article 11, caput, of the Brazilian Copyright Law. To carry out this research, a dialectical qualitative method was used, with an exploratory approach and methodology of documentary research procedure of primary sources and bibliographic research of secondary sources. We sought to identify whether an artificial intelligence system, as a computer program, could be considered a subject of copyright and whether musical works, in fact, should be considered as “creations of the spirit’’. As a background, I intend to analyze the impacts of this regulatory measure on technological development and innovation. We used comparative law and the most recent understandings of supranational organizations such as the World Intellectual Property Organization, the Organization for Economic Cooperation and Development and the European Union on the subject. The results show that the subject is still a constant discussion at national and international level, without having been pacified by countries or harmonized by supranational organizations.
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10
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MARCIA MAGALHAES GUIMARAES
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Collective and place branding for Pelourinho: strategy for valuing the creative economy territory of the Historic Center
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Líder : ANGELA MACHADO ROCHA
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MIEMBROS DE LA BANCA :
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ANGELA MACHADO ROCHA
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AURISTELA FELIX DE OLIVEIRA TEODORO
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MARCELO SANTANA SILVA
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Data: 04-dic-2023
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Resumen Espectáculo
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Collective brands are symbols that distinguish products and services on the market, linked to a collective, without necessarily being linked to a territory. However, in a city, traditional places of occupation can be identified where specific products and services are sold. In Salvador, Bahia, the Historic Center presents itself as a place of convergence of groups of formal and informal entrepreneurs, linked to a Creative Economy, in which cultural resources are seen as important assets that generate economic growth and development. The goal of the present work was to study the potential of collective branding as a strategy for enhancing the Creative Economy of the Historic Center territory in Salvador, Bahia. To this end, an exploratory qualitative study was carried out, using bibliographical, normative and documentary researches. In order to characterize the territory, a survey of the businesses in the Historic Center linked to the Creative Economy was carried out and compared with the Cultural Domains of the Creative Economy in Bahia, according to the Bahia Superintendence of Economic and Social Studies. The survey showed that most of the businesses in the Historic Center belong to Activities Related to the Creative Segment and Cultural Activities, led by gastronomy and the craftwork. It was also possible to identify the territorial assets that make up the local identity. Finally, by analyzing the results in relation to current regulations, the potential and obstacles to registration were identified, concluding that the region has the potential for a collective brand that represents the entrepreneurs of the Historic Center, with benefits for improving economic conditions through distinction, adding value, collective affirmation and visibility of products and services
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11
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GUILHERME DA MATA QUINTELLA
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Database of Judgments of the Federal Court of Auditors, of the Innovation Law: Pre-processed for artificial intelligence applications
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Líder : SAMIRA ABDALLAH HANNA
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MIEMBROS DE LA BANCA :
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MARIO GODOY NETO
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GUSTAVO PEREGRINO BRAGA SICUPIRA
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JORGE LUIS CAVALCANTI RAMOS
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SAMIRA ABDALLAH HANNA
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Data: 11-dic-2023
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Resumen Espectáculo
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In this work, a database of rulings from the Federal Audit Court (TCU) was created, concerning the Innovation, Intellectual Property and Technological Transfer Law, prepared with the purpose of resolving non-conformities subject to external control in research contracts, development, innovation and technology transfer. To this end, an system for batch capturing of the entire content of TCU rulings and an data processing system for preprocessing of source documents were developed. As a result, we have an easily updateable database of judgments concerning the Innovation Law and its Regulatory Framework, already prepared for use with artificial intelligence (A.I.) and natural language processing (NLP), enabling the study of judgments to identify and extract data about the main non-conformities
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12
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CLEITON CORREIA VIANA
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Superior Court of Justice - STJ Jurisprudential Prospecting Guide on Intellectual Property
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Líder : CRISTINA MARIA ASSIS LOPES TAVARES DA MATA HERMIDA QUINTELLA
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MIEMBROS DE LA BANCA :
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CRISTINA MARIA ASSIS LOPES TAVARES DA MATA HERMIDA QUINTELLA
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ILZVER DE MATOS OLIVEIRA
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VIVIANNI MARQUES LEITE DOS SANTOS
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Data: 14-dic-2023
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Resumen Espectáculo
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This course conclusion work consists of a Jurisprudential Prospecting Guide for the Superior Court of Justice - STJ and is completely relevant in supporting a product linked to the professional master's program in intellectual property and technology transfer for innovation - PROFNIT. Its general objective is to provide PROFNIT with updated STJ jurisprudence, highlighting the importance of Jurisprudence Information, instructing NITs and innovation agencies in the conclusion of TT contracts. The proposed methodology consists of action research, of an exploratory type, with a qualitative approach that has among its merits the valorization of ideas, with an investigation into the reality studied through diverse and different sources of consultation. Jurisprudential research was carried out in the Superior Court of Justice database. As a result, it is assumed that for a good collection of information, jurisprudential prospecting techniques of information from the Superior Court of Justice (STJ) are applied, serving as a database for researchers, covering the learning method in the study of interpretation of applied legislation, to resolve and guide disputes involving intellectual property and its relationships in the field of research. In view of the above, it can be concluded that its importance for the formation of assets, serves as capital or equity investments, mobilizes the financial market, with prospective studies that can involve multiple methods and techniques, quantitative and qualitative, in order to obtain the complementarity, seeking to compensate for possible deficiencies brought about by the use of isolated prospecting techniques and methods.
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13
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ANUCHA PRISCO CARDOZO DE AGUIAR
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RECOGNIZE, INCLUDE AND BELONG TO INNOVATE AND DEVELOP: O. ROLE OF BASIC SCHOOL IN THE DEMOCRATIZATION OF CTI IN BLACK BAHIA
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Líder : JOSÉ CLÁUDIO ROCHA
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MIEMBROS DE LA BANCA :
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BARBARA CARINE SOARES PINHEIRO
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CRISTINA MARIA ASSIS LOPES TAVARES DA MATA HERMIDA QUINTELLA
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WAGNA PILER CARVALHO DOS SANTOS
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Data: 15-dic-2023
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Resumen Espectáculo
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In Bahia, a state made up mostly of black people, it is essential to observe who has reached spaces of power, including the field of technology development, as research indicates that white and male people are the majority in this access, a fact that promotes and perpetuates historical epistemic and socioeconomic inequalities. Therefore, it is necessary to investigate the opportunities provided for social strata, with the aim of identifying privileges and re-discussing them from a disruptive and inclusive perspective. The objective is to collaborate with the democratization of access to CTIs, based on the identification of the Bahia State Education Network as a possible ICT and Ethnic-Racial Education as a training base for the development of creative potential. To this end, a decolonial case study was carried out, seeking the points of intersection between Education, STI and Racial Ethnic Studies, through qualitative and intersectional methodology. A Decolonial Review on the way science developed in modernity; tracking investments in STI and inserting social extracts into the identified innovation environments were the first stages of the research. In the second moment, in the Bahian perspective, the Afro-diasporic contribution to the state's economic scenario and the school as an already democratized space for education were identified, as well as the creative potential of black youth to be perceived and valued. The perspective, in addition to allowing the creation of a Recognition Policy, strengthens the state's culture of innovation. Finally, through field research carried out with students from the Network, it was concluded that the crossings of coloniality permeate people's emotional and cognitive instances; in black women, causing altericides and epstemicides that hinder the development of creative thinking; in whites, through the idea of normalizing their worldview, taking themselves as a reference point for development and making others invisible. In this way, understanding that innovation environments are composed of and for people, it is essential to create an innovation policy and internal regulations for the State Education Network, which are in line with the promotion of STI, as they rescue the creative potential of the Bahian population is to carry out democratic innovation policy in Negra Bahia
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