Banca de DEFESA: TATIANE ALMEIDA FERREIRA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
DISCENTE : TATIANE ALMEIDA FERREIRA
DATA : 22/06/2018
HORA: 14:00
LOCAL: Instituto de Letras
TÍTULO:

THE CONSTRUCTION OF THE IMAGE OF THE TOURIST BAHIA IN BAHIA DE TODOS OS SANTOS: GUIDE OF STREETS AND MYSTERIES, BY JORGE AMADO

PALAVRAS-CHAVES:

Tourist guide. Bahia de Todos os Santos Jorge Amado. Image. Discourse

PÁGINAS: 340
GRANDE ÁREA: Lingüística, Letras e Artes
ÁREA: Letras
SUBÁREA: Literatura Brasileira
RESUMO:

The present thesis aims to make a reading of the images that helped to construct the tourist image of the city of Salvador in the work Bahia de Todos os Santos: Jorge Amado's streets and mysteries guide, from its main editions, the first illustrated 1945 by Manuel Martins, and the 1977 edition, updated in its verbal text and illustrated by Carlos Bastos. The work will undergo changes in order to accompany the urban and cultural changes that were taking place in the city of Salvador when new actions to encourage culture and tourism were designed for the city, as well as the cultural effervescence around the idea of baianidade and the cultural imagery and, consequently, an image for Bahia that would serve to promote tourism. We start from the assumption that the writer has always created an image for the Bahian capital, with the combination of the architectural landscape and the human elements that constitute it, thus allowing investigations that understand why the image of this city has always been a concern for the elites economic, intellectual, for artists, writers, politicians and entrepreneurs. Thinking about the thematic clipping for the research, we tried to answer the following questions: How did the dialogue between word and image help in the construction of the tourist image of Bahia in the guide Bahia de Todos os Santos? How did the historical contexts of 1945 and 1977 influence the creation of a fixed image for Bahia? How did each illustrator make this reading of Bahia created by Jorge Amado? What is presented in representations now real, now fictional and imaginary leads to the maintenance of the discourse created on Bahia in contemporary representations? Due to this bias, the discussion proposed here focuses on the views made by Jorge Amado's tourist guide, in his two editions, which mix reality and fiction when they poeze, fictionalize the spaces of the city at times. We use these narratives to understand how the look on it has been constructed. In the search for answers, this work has an interdisciplinary and transdisciplinary aspect, in making the interpretative readings of the work taking to the critical and theoretical considerations of the urban and architectural studies, the Cultural Studies, the Foucaultian studies on archeological discourse analysis, with its approach whose main categories are the discourse and the statement that served to understand how the written content of the guide is presented in the images of the covers and illustrations of the book, as well as to present a reading of the discourse created in the dialogue between the verbal text and the visual texts, to verify the repetitions of an image about Bahia in the different editions of the book and in its dialogue with the contemporary representations. The work prompts several paths of interpretation and we have been led by it to weave some provocations that were aided by the reflections of Derrida and Deleuze to think other questions, in the attempt to carry out other readings of that city that exists in its concrete form, but also inhabits the imaginary of people being as real as, because it constituted itself as truth. What we perceive in this work is the fact that the writer is concerned with fixing an image for the city of the Savior in two periods: in the 1940s and 70s in accordance with the historical-cultural context. The research allowed to identify in the works of the corpus, crossing with the governmental advertisements for the tourism, the presence of a discursive regularity on the image of Salvador from the edition of 77, portraying the city like postcard and locus of the black-mestizo culture singular and authentic, driven by the daily feast and the enchantment. The image in the book of 45 denounced an unequal, degraded and miserable city in both the poorer segments of society and the destruction of its architectural heritage, so the writer will change, he will rebuild the image of the city in the updated edition, precisely to do Bahia to establish itself as a tourist center and to enter the concurred international route.

MEMBROS DA BANCA:
Presidente - 1064696 - ALVANITA ALMEIDA SANTOS
Interno - 2522438 - SUZANE LIMA COSTA
Externo à Instituição - ALBERTO ROIPHE - UFS
Externo à Instituição - MARCOS AURELIO DOS SANTOS SOUZA - UNEB
Externo à Instituição - IVIA IRACEMA DUARTE ALVES - UFBA