Against violence against women: educational-preventive construction from Bahia's public policy campaigns
Women, Bahia, Public Policies, Education
Compression of the plurality that composes women and violence is fundamental for confronting the phenomenon. Therefore, an important step is not to naturalize these dynamics and provide opportunities for a broader and more engaged look at this serious public health problem. The general intention of my work is to analyze how educational and preventive actions are based on advertising-media campaigns in relation to public policies aimed at women in Bahia. In methodological terms, a bibliographical research was initially carried out, followed by documentary research based on the documents available on the website of the Secretariat of Policies for Women of Bahia. In addition to semi-structured interviews with institutional, network and communication agents about the decade (2011 to 2021), a marker for the creation and development of specialized actions and agendas. It has been a theme regularly analyzed in the Present Time due to its broader visibility, through massive dissemination and distribution through the media and the internet. The results found suggest the importance of more interdisciplinary and feminist contributions in the construction of public policy campaigns on the investigated topic.