MODELO COGNITIVO IDEALIZADO DE FEMINISTA EM MEMES
Cognitive Semantics. Cognitive Models. Feminists. Conceptualization.
The present study aims to understand feminist conceptualizations in internet memes, investigating the metaphorical and metonymic models that structure the formation of the prototype of the Feminist Idealized Cognitive Model (ICM). The research is based on the theoretical assumptions of Cognitive Linguistics (IBARRETXE-ANTUÑANO, 2012; SILVA, A., 1997), specifically, on socio-historical-cultural Cognitive Semantics (ALMEIDA, 2019; SANTANA, 2019). To do so, it is based on the Theory of Conceptual Metaphor and Metonymy (LAKOFF; JOHNSON, 2002 [1980]) and its developments (KÖVECSES 2002), (RADDEN; KÖVECSES, 2007), (SORIANO, 2012), (IBARRETXE- ANTUÑANO ; VALENZUELA, 2012), (PAIVA, 2016), in the Theory of Idealized Cognitive Models (LAKOFF, 1987) and in the Theory of Multimodal Metaphor (FORCEVILLE, 2008, 2009, 2016). Regarding internet memes, it is based on Shifman (2014), Chagas (2020) and Recuero (2006). As for the methodology, the epistemological bases of Cognitive Linguistics, of an empiricist and phenomenological nature, are considered. Thus, the study undertaken has a descriptive-interpretative, exploratory, qualitative and interdisciplinary character, in interrelation with the principles of Complexity Theory (MORIN, 2003, 2015) and in particular with the Theory of Fractals. For the study and cut of the corpus, the Theoretical Saturation Technique was used (SANTANA, 2019). In short, it is methodologically based on systemic thinking (CAPRA; LUISI, 2014), seeking to investigate feminist concepts in an integral and complex way. So far, it has been inferred that multimodal metonymies are the most recurrent cognitive mechanisms in the conceptualization process, which support the formation of feminist social stereotypes.