Avaliação Culturalmente Responsiva da Associatividade: uma pro-posta para o setor de artesanato de Santa Cruz de la Sierra – Bolívia
Culturally Responsive Evaluation; Associativity; Handicraft
Associativity within the crafts sector has become commonplace, appearing as an alter-native to collective strengthening for small artisanal crafts producers in Santa Cruz de la Sierra - Bolivia. Based on this reality, this investigation intends to analytically construct and validate a culturally responsive evaluation model regarding the associativity in order to obtain structured parameters and indicators on the cultural sensitivity of these associations. In order to achieve this objective 4 focus groups were carried out with artisanal crafts associations from Santa Cruz de la Sierra in two distinct phases where the Discourse of the Collective Subject method was used to analyze all collected data. Phase 1 describes the characteristics and unique cultural nu-ances of the associations and the categories for the evaluation that gave shape to the CRE model are identified; Phase 2 analytically validates the CRE model and provides depth on the estab-lished indicators, their hierarchy and their importance. The validated CRE model establishes 5 evaluation categories: the Craftsman´s role, Leadership and representativity, Standardization, Exclusivity of association membership and Asset management; each one of these categories containing their own parameters and indicators were established following the culturally responsive approach that was adopted.