GUIDE TO FUNDRAISING FOR TECHNOLOGY PARKS.
Keywords: Fundraising. Technology parks. Development.
Technology Parks (PqTs) are conducive environments for the formulation, articulation and
implementation of long-term policies and strategies, focused on innovation, which through
collaboration and interaction between the “installed community”, contribute substantially to
economic, technological, social and environmental. In order to develop their activities, it is
necessary that the Parks establish governance models, as well as clear and collaborative
strategies necessary to achieve their objectives. For that, fundraising is essential, which
requires knowledge, planning, strategies, among other premises presented here. This work
consists of two chapters, the first being the Fundraising Guide for Technology Parks and the
second, the manuscript submitted to the journal Cadernos de Prospecção, within the same
theme. It was noticed the absence of studies and publications focusing on fundraising
strategies for Technology Parks. In this sense, this work was developed for professionals who
work or intend to work with fundraising for Parks. It can even contribute to other
professionals working in other areas in the Parks, in an attempt to guide and perfect the
strategies for raising efficient and effective resources.