Banca de DEFESA: PATRICIA PEREIRA DA FONSECA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : PATRICIA PEREIRA DA FONSECA
DATE: 21/08/2023
TIME: 09:30
LOCAL: Google Meet
TITLE:

BUSINESS MODELING OF A HEALTHTECH: DRUG WITH
BIOINPUTS FOR TREATMENT OF CUTANEOUS LESIONS

KEY WORDS:

Model business, Estrategy, Biocuring, Healthtech

PAGES: 151
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Administração de Setores Específicos
SUMMARY:

Biobusiness are ventures in which life sciences and biotechnologies operate in various sectors of the industry, promoting disruptive solutions through products and processes derived from natural resources and waste to foster sustainable development. From this perspective, a healthtech has been established with the purpose of commercially viable innovative biocuratives for wound healing. The products in question possess inventive activity as they present a new association involving Natural Active Pharmaceutical Ingredients (APIs) and residues derived from byproducts as raw materials, thus being considered sustainable products with high added value. The aim of this study is to propose the modeling of a bioenterprise within a healthtech that is based on sustainable biocuratives. This research is considered descriptive as it extensively explains the scientific and technological route of biocuratives through prospective studies of articles and patents, as well as the development of an innovative and low-cost sustainable product. It is also an applied research as it proposes modeling the bioenterprise using the Canvas and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis tools through the analysis of scientific papers guided by the technical contributions of stakeholders. According to the preliminary results obtained, it was possible to infer that the wound care market suggests a strong growth trend for the coming years. Thus, through strategic partnerships, resource acquisition, and a branding strategy that objectively demonstrates the definition of its value proposition, means of communicating the product to the target audience, as well as creating mechanisms for production and distribution efficiency, it is possible to take advantage of the market opportunities. It was also understood that businesses with a biotechnological approach and a focus on sustainability are significant revenue generators for the country. Therefore, the diffusion of the product in the sector presents possibilities and arouses the interest of consumers and other companies

COMMITTEE MEMBERS:
Presidente - 1785678 - OLIVAN DA SILVA RABELO
Externa ao Programa - 3084178 - ANDREA CARDOSO VENTURA - UFBAExterno à Instituição - FERNANDO SELLERI DA SILVA - UNEMAT
Externo à Instituição - ANDRE GUSTAVO DE ARAUJO BARBOSA