Banca de DEFESA: DJANE ENCARNAÇÃO DOS SANTOS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : DJANE ENCARNAÇÃO DOS SANTOS
DATE: 25/08/2023
TIME: 09:30
LOCAL: Google Meet
TITLE:

SUSTAINABLE BUSINESS MODELING: A LOOK AT THE
ASSISTED POLLINATION STRATEGIES

KEY WORDS:

Assisted Pollination; Ecosystem Services; Business Model; Sustainability.

PAGES: 76
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Administração de Setores Específicos
SUMMARY:

Environmental and sustainability issues have brought significant changes to contemporary society, especially in the environment of food production and processing cultures. Thus, the present study aims to analyze the market scenarios for assisted pollination or hive rental in agriculture in Brazil and propose a business model, designed for the pollination service, based on business modeling through the Matrix Forças, Weaknesses, Opportunities and Threats (S.W.O.T) and CANVAS for value proposition validation. Faced with a growing demand for food and environmental preservation, through more sustainable agricultural practices, ecosystem services bring a new approach to how it is possible to reconcile economic development, income generation and added value aligned with the preservation of the environment. used was qualitative and exploratory research with the aim of presenting the natural pollination service and its marketing potential from the perspective of sustainability. The results demonstrate the potential for implementing assisted pollination in Brazilian agriculture, which can bring new perspectives in developing competitive products, with higher quality in the fruit and grain, thus increasing the added value of the final product.

COMMITTEE MEMBERS:
Presidente - 1785678 - OLIVAN DA SILVA RABELO
Externo à Instituição - JOSIEL MAIMONE DE FIGUEIREDO - UFMT
Externo à Instituição - ALEX ALISSON BANDEIRA SANTOS - Senai