Key-words: Rolling Stone Brazil. Letters. Pop-Popular Music. Pop-Popular Culture. Value.
This master's thesis is based on the elaboration of a critical cultural analysis, aligned with the scientific methodology of the theoretical discipline called content analysis, about the comments of readers published in the letters section of Rolling Stone Brazil magazine, entitled Messages of Love & Hate. With such a qualitative analysis, we sought to understand, as a work issue, the different positions taken during the period: July to October 2016, in which the magazine published a special series commemorating its ten years. The analysis was initially constructed by a contextual approach to Rolling Stone magazine in the United States, as well as in Brazil (in its two distinct phases). From categories such as: pop music, popular music, pop culture, popular culture, aesthetic cosmopolitanism, distinction and value(s), others thought during the verification of the distinct comments of the readers regarding the editorial coverage (musical/cultural) of this In this publication, a conceptual approach was also performed as a further analysis proposal in order to provide a better understanding of the issues that were addressed in this research.