THE “BALLAD” OF NETS A study on gender, humor and media interlaces in Dilma Bolada
Gender. Humor. Social networks. Dilma Bolada. Impeachment
This paper aims to investigate how gender issues and their possible tensions are expressed in Dilma Bolada, a character inspired by President Dilma Rousseff. The research takes as its corpus of analysis the posts created by Jeferson Monteiro on the social network Facebook during the impeachment period, when the president was removed from office. This period of political tension, in which gender issues had significant importance, are analyzed through a multidisciplinary approach, based in studies of gender, humor and social networks. The choice of this theme takes into account the relevance of the character Dilma Bolada on social networks, a privileged space where new contemporary political configurations are shaped. From this perspective, one of the objectives of the research is to observe the relevance of the social networks to the constitution of the character and to analyze how humor can mobilize people in their relationship with political content. In the research, we sought to investigate the character treats associated with gender stereotypes and whether they signal tensions related to the presence of women in politics. Dilma Bolada emphasizes characteristics that cater to a feminine culture. At other times there is a reversal, when the character's attitudes are related to male behaviors. The combination of these male and female representations creates a tension. However, the humoristic language that constitutes the character subvert traditional gender roles.