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children's literature, market, Jabuti Prize, reader formation.
When the subject is children's literature, its association with questions of pedagogical aspects has become common, a fact that is due, in large part, to the age of the readers for whom this literature is intended. However, when considering the book as a product for which the existence of a profitable market is necessary, there are elements that affect the formation of the literary reader in his interaction with the school. By understanding the possibility of highlighting circumstances promoted by the broad relationship between children's literature, market and teaching, works aimed at children that have received the Jabuti Prize between the years 1980 and 2015 will be analyzed. The studies developed by Dalcantagnè (2012), Thompson (2013) and Lajolo (2014), among others, will also be taken, with the aim of returning a close look to this process, observing the assertion that there is a strong market performance that significantly interferes in the formation of the reader promoted by formal educational institutions.