Discourse Analysis ethos, pathos, stereotypes, ironic discourse.

This research aims to reflect upon Blogueirinha do Fim do Mundo’s ironic discourse, character designed and played by actress Maria Bopp. The genre that supports the already stated discourse is the tutorial, which derives from technological advances. The irony, while being an argumentative strategy, guides the discursive act by ways that strengthens the understanding towards linguistics mechanisms, which designs the building of the character and the reflections made by her about themes such as: corruption, violence against women, beauty standards cult, among others. The theoretical supply is French Discourse Analysis and Semiolinguistics, necessary knowledge to understand the processes that wraps the construction of self-made image built by the speaker - ethos - as well as the elaboration of an auditorium image, that comes from the speaker, and vice-versa, from preexisting identity representation, crystalized and collectively shared - stereotype. Therefore, it is also necessary to investigate the interlocutor, while subject that takes part in the enunciative act, touched by discourse, resulting in pathos. In fact, it is worth mentioning that there are other relevant notions that will be unveiled and stimulated throughout this writing, being them: trustworthy, corporeality, scenes of enunciation. The selected corpus contains five short videos, uploaded to YouTube, in a timeline of two years (2020-2022), a period that relates to the COVID-19 pandemic. This study’s analytical approach is justified by the relevance of learning about how the discourse stated by a (pseudo) digital influencer questions the interlocutors, and understands what are the impacts caused, when taking into consideration the posted comments. The methodological aspects are built by bibliographical research, appealing to careful reading and reflections made by exponential researchers, such as: Maingueneau, Charaudeau, Amossy, de Mello. Furthermore, in the selection process of audiovisual material, the themes that were directly related to the female universe by the theories aforementioned were favored.