Banca de DEFESA: VANESSA DA COSTA SANTANA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : VANESSA DA COSTA SANTANA
DATA : 15/09/2021
HORA: 10:30
LOCAL: Videoconfêrencia
TÍTULO:

GESTÃO DA COMUNICAÇÃO ORGANIZACIONAL NA ESCOLA DE MÚSICA DA UFBA

PALAVRAS-CHAVES:

School of Music of the Federal University of Bahia, Strategic Planning, Organizational Communication, Integrated Communication.

PÁGINAS: 136
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

The School of Music of the Federal University of Bahia, which originated with the International Music Seminars in 1954, during the administration of Rector Edgard Santos, became a reference center for professional training and also for promoting musical performances with its various groups: UFBA Symphony Orchestra, Madrigal, Symphonic Band, Percussion Group, among others. Names such as Ernst Widmer and Sebastian Benda were part of the teaching staff to form high-level local musicians in a short period of time. Because of its rich history, the School of Music is highly sought after by people who want to study music at various levels (extension, undergraduate, and graduate). But, in spite of this, there is no planning for the communicational organization at the School of Music. Problems were found in Internal Communication and External Communication. The musical events held by the professors and their classes end up being publicized by themselves on their social networks. Besides the main website of the School of Music, there is the website of the Department of the School of Music, the website of the Extension Courses Blog, and the Post-graduation website, besides the social networks: Instagram, Youtube and Facebook. Based on this situation, the following research question was created: How has the absence of communication planning hindered the management of organizational communication in the School of Music? Proposing a communication planning methodology for EMUS was the object of analysis of this work. For this, we adopted as methodological approach the case study with a single case. This study revealed the impacts of the absence of a strategic communication planning and proposed, in the end, a roadmap for integrated communication strategic planning.

MEMBROS DA BANCA:
Externo à Instituição - LUIZ ALBERTO BESERRA DE FARIAS - USP
Externo ao Programa - 1745263 - ERNANI COELHO NETO
Presidente - 394300 - GUILHERME MARBACK NETO