Banca de DEFESA: MICHELLE CAMPOS DE ALMEIDA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : MICHELLE CAMPOS DE ALMEIDA
DATA : 26/08/2021
HORA: 13:30
LOCAL: Videoconfêrencia
TÍTULO:

A Comunicação Interna em uma Instituição Federal de Ensino Superior: o caso da Faculdade de Comunicação da Universidade Federal da Bahia. 

PALAVRAS-CHAVES:

Internal communication. Academic communication. Communication in Universities. FACOM / UFBA 

PÁGINAS: 116
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

This research sought to understand how the improvement of internal communication can contribute to a good management of information and interpersonal relationships in a University Unit of a Federal Institution of Higher Education, in order to propose an improvement plan, considering the perception of your community. The work used as a method the case study carried out at the Faculty of Communication of the Federal University of Bahia, from a descriptive-exploratory research, to establish relationships between the variables of analysis of internal communication and to describe its characteristics. To carry out a reasoned analysis, the study used the literature and the triangulation of data obtained from bibliographic research, from the analysis of documents from the University Unit, from responses to semi-structured interviews conducted with five key subjects of the organization and from the applied questionnaire. to professors, students and technical-administrative servants, to understand how the people who are part of FACOM perceive the communication process and its management. The diagnosis indicates that the community that integrates the University Unit has a good perception of its internal communication, points to a management policy that values transparency in relationships, even if there is some noise, and shows that there are still gaps to be resolved, especially in the engagement of people in actions related to communication. It is concluded that it is essential that, in addition to a planned Internal Communication and a structured sector, with sufficient staff to meet the demands of quality, we think of servers as strategic subjects for the implementation of improvements and, above all, that they are carried out integrated actions that engage the entire community in the purpose of improving communication processes and interpersonal relationships. Furthermore, the results point to the need that, before developing a communication plan, greater focus be given to the exchange of knowledge, quality interaction, convergence of communication flows, bet on more interactive channels of communication and to work together so that the objective of providing quality service to society is achieved. In view of the above diagnosis, the dissertation presents a work proposal, with the purpose of preparing the University Unit community for the improvement of internal communication and a manual for the Graduate Program at FACOM, with guidelines on internal communication and the procedures and routine of the sector, which can serve as a basis for the elaboration of a manual for the University Unit.

MEMBROS DA BANCA:
Externo ao Programa - 2704351 - FABIO ALMEIDA FERREIRA
Presidente - 394300 - GUILHERME MARBACK NETO
Externa à Instituição - VANESSA BRASIL C. RODRIGUEZ - UNIFACS