Banca de DEFESA: ANDRÉ LUIS MAROCCI RIVAS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : ANDRÉ LUIS MAROCCI RIVAS
DATA : 04/07/2019
HORA: 14:00
LOCAL: Escola de Administração
TÍTULO:

Creative Cities: an analysis of the possible contributions of the Creative Economy to the development of the Municipality of Cachoeira

PALAVRAS-CHAVES:

Creative economics. Creativity. Creative cities. Creative industries. Cachoeira

PÁGINAS: 143
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

This research discusses the subject of creative economics, its concepts and associated terms such as creativity, creative industries, and creative cities, emerging from 1994 in Australia. From the document entitled "Creative Nation", it gains strength in the UK with Tony Blair and other thinkers such as North American Richard Florida (2001), the British John Howkins (2001), Charles Landry (1995) and international bodies such as UNCTAD, DCMS, OMC, OMPI, CEPAL, among others. Here in Brazil, these themes are addressed by Reis (2012), Mirsawaka (2016), as well as the analysis of the Plan of the extinct Secretariat of Creative Economy and cultural bodies of states and municipalities, as well as the mapping of creative industries in Brazil by the Federation of Industries of Rio de Janeiro FIRJAN since 2005. As methodology was used the approach of qualitative research with the use of quantitative data, to measure the impact that enterprises and actors of the creative sectors have in the economy of the city. In this case, a case study was chosen in the city of Cachoeira, in the State of Bahia, in order to understand its context and its characteristics, which corroborate the fact that, due to its peculiar characteristics involving its origin and history, its cultural matrix, its festivities, its architectural set and most importantly the creativity of its people, characterizes itself as a creative city. It is also a descriptive study because it describes the reality of the municipality through data collected through the application of a questionnaire on the perception of the creative economy by the residents and visitors, as well as interviews with creative actors of the municipality. Bibliographic research was used to better understand the themes addressed in this work. For the analysis, the technique of content analysis applied to the interviews, was used, where it was possible to compare the statements of the interviewees with the proposed theoretical framework on the subject of a creative economy. As a result, it was observed that entrepreneurs and professionals linked to the sectors that make up the creative economy, act through personal or collective projects, without the direct support of local management, which begins to look a little more carefully from the year. This movement of local management is perceived through the launching of an invitation to sponsor projects related to the cultural area. It was also found that creative enterprises revolve the economy of the municipality through funds raised to federal agencies, as well as Cachoeira's daily activities, such as Afro-Brazilian rituals and celebrations, music, dance, information technology, crafts and sculpture , painting, gastronomy, fashion design and accessories, theater and cinema, generating occupation / employment, income and consequently socioeconomic development.

MEMBROS DA BANCA:
Presidente - 1493904 - ARIADNE SCALFONI RIGO
Externo à Instituição - RICARDO COSTA DA SILVA SOUZA CAGGY
Interno - 1978310 - TANIA MOURA BENEVIDES