Banca de DEFESA: YASMIN DO VALE FIGUEIREDO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : YASMIN DO VALE FIGUEIREDO
DATA : 26/08/2021
HORA: 14:00
LOCAL: videoconferencia - Plataforma CAFE
TÍTULO:

Decision Making in Causation and Effectuation Logics, Uncertainty and Perception of Success in Startups: Measure Adaptation and Model Testing

PALAVRAS-CHAVES:

Entrepreneurs, decision making, causation, effectuation, perception of entrepreneurial success. Uncertainty

PÁGINAS: 137
GRANDE ÁREA: Ciências Humanas
ÁREA: Psicologia
SUBÁREA: Psicologia do Trabalho e Organizacional
ESPECIALIDADE: Fatores Humanos no Trabalho
RESUMO:

Startup entrepreneurs are cross-functional individuals with subjective characteristics capable of directly impacting business performance. As they are key players in these organizations, the way entrepreneurs make decisions throughout the development of companies and their perception of success based on the logic adopted in certain situations can lead to business success or failure. From this perspective, researchers have demonstrated the growth in the adoption of two entrepreneurial logics by business entrepreneurs under extreme uncertainty, such as startups, which are formulation and realization, as Sarasvathy (2001) brings with the Theory of Effectuation. Characterized as alternative logics, the formulation tends to be adopted in conditions of high risk, business stability in the market, in which it is possible to predict the future based on planning and rigorous analysis. Realization, in turn, is a contingent logic, adopted in unexpected situations, market instability and in which it is almost impossible to predict the future, requiring the entrepreneur to use available resources and commitments. Therefore, this dissertation had as general objective to test the direct effect of the logics of decision-making, formulation and realization on the perception of entrepreneurial success of startups, also evaluating whether the difficulty in the face of uncertainty and also the perception of stability of the environment act as moderating variables in the relationship between decision-making logic and perception of success. In view of the difficulty in finding formulation and performance measures in Brazil with good psychometric properties, two studies were carried out. Study 1 sought to adapt and validate the decision-making measure in the formulation and realization logic of Alsos et al. (2014). The second study sought to test the theoretical model of this dissertation, aiming to test whether the logics of decision-making, formulation and realization impact on the perception of entrepreneurial success by startup entrepreneurs, being moderated by the perception of stability of the environment and also by the difficulty facing the uncertainty. 315 Brazilian startups entrepreneurs participated in both studies. For study 1, the Measure of Causation and Effectuation by Alsos et al. (2014) to adapt to the Brazilian entrepreneurial context. Validity analyzes were performed based on semantic evaluation, analyzes using the Classical Test Theory (AFEs, correlations and convergent validity by external measures) and the Item Response Theory. The results showed that the factor solution that best fit the data was the one that presented the formulation and achievement scales as unifactorial and independent measures. It was concluded that the entrepreneurial decision-making process is complex for empirical testing purposes and the formulation and realization logics do not seem to be part of the same construct. To test the theoretical model of study 2, the analysis methods adopted were Quantile Regression and Structural Equation Modeling with Partial Least Squares estimation (PLS-SEM). The results showed that the formulation is a predictor of the perception of entrepreneurial success. The difficulty facing uncertainty and perception of stability in the environment did not show moderating effects on the relationship between logics and PSE. It was concluded that the belief in the effectiveness of planning and predictive analytics to achieve business success and the fact that most startups in the research are in more advanced stages of development, contribute to entrepreneurs considering the causation logic as a predictor of success in this study.

MEMBROS DA BANCA:
Presidente - 1146468 - SONIA MARIA GUEDES GONDIM
Interna - 2220227 - JANICE APARECIDA JANISSEK
Externo à Instituição - VALTER DA SILVA FAIA