Banca de DEFESA: KATLYANE COLMAN MACHADO DE MACHADO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : KATLYANE COLMAN MACHADO DE MACHADO
DATA : 20/07/2020
HORA: 14:00
LOCAL: Conferência Web - https://conferenciaweb.rnp.br/webconf/sonia-mariaguedes-gondim
TÍTULO:

Types of Innovation in Micro and Small Companies: The role of personal and management characteristics 

of the entrepreneur

PALAVRAS-CHAVES:

Micro and small companies; innovation; entrepreneurial management.

PÁGINAS: 88
GRANDE ÁREA: Ciências Humanas
ÁREA: Psicologia
RESUMO:

Innovation proves to be a central phenomenon for the success of micro and small companies. Several factors of a nature personal, environmental and business style are associated with innovation, although the focus is mainly on technological innovation. The question that we seek to answer in this study is whether factors of an individual nature, such as personal characteristics and the microentrepreneur's management style, could help explain different types of innovation. To try to answer this question, two studies were proposed. The first aimed to develop a measure, based on the model proposed by Silva (2018), that contemplated two factors: individual characteristics of the entrepreneur and characteristics of business management. The second aimed to test in an exploratory way the associations between these factors and different types of innovation (products, processes, marketing and organizational). The sample of the first study had 149 owners of micro and small companies, while the second had 148 microentrepreneurs. Study 1 indicated that the two-factor structure foreseen by the
measure separating individual characteristics of the entrepreneur and his way of managing the business has not been confirmed. The two-factor solution found, after excluding the items with individual characteristics of the manager, and which best fits the data, was two management orientations: one focusing on tasks and the other focusing on persons. Study 2 pointed out that the task-oriented management style was the only factor with a significant impact on the four types of innovation analyzed, suggesting that individual characteristics and the person-oriented management style do not contribute to explain the type of innovation. The studies contributed to the innovation literature, offering a management orientation measure to be applied in the context of micro and small companies, and there could be a  central vision or role of the microentrepreneur in the development of their business. It offers evidence to be explored in future studies that although the literature points to the importance of personal characteristics of the entrepreneur, management task-oriented seems to better
explain technological and non-technological innovation.

MEMBROS DA BANCA:
Externo à Instituição - DENISE DEL PRA NETTO MACHADO
Externo ao Programa - 1095744 - ELISABETH REGINA LOIOLA DA CRUZ SOUZA
Presidente - 1146468 - SONIA MARIA GUEDES GONDIM