Banca de DEFESA: THIANNE PASSOS LUZ

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : THIANNE PASSOS LUZ
DATA : 24/05/2019
HORA: 09:00
LOCAL: Sala de Audiovisual da Biblioteca Isaías Alves - FFCH
TÍTULO:

The Social Influence Process between Fashion Digital Influencers and their Followers on the Social Network Platform Instagram

PALAVRAS-CHAVES:

Social Influence; Impressions Management; Digital Influencers; Fashion; Instagram.

PÁGINAS: 150
GRANDE ÁREA: Ciências Humanas
ÁREA: Psicologia
RESUMO:

Social influence is a process of changing behavior, beliefs, attitudes, opinions or feelings from how other people's behavior is perceived and interpreted. This research had as general aim to analyze the mechanisms of social influence process exerted by fashion digital influencers in their followers, starting from both perspectives of the procedural relationship. Thus, the research sought to define the behaviors transmitted by fashion digital influencers from Salvador, Bahia, corresponding to known strategies of the Social Influence Process and already mapped by Social Psychology researchers; to identify the perception from social actors involved in this process; and to clarify the repercussions of these behaviors on actions of followers on fashion related issues. Taking this perspective, the theoretical foundation on the main theme is mostly composed of relevant references in psychology field, however, there is complementarity with important theoreticians from other areas of knowledge. Using a qualitative approach, with semi-structured interviews, three fashion digital influencers and three followers took part in this study. We used content analysis to perform the data analysis and the division into categories allowed finding answers to the initial inquiries. The participants pointed Instagram as the main communication channel on fashion theme. The main strategies of social influence developed on Instagram profiles focused especially on fashion are persuasive and are classified as reciprocity, commitment and consistency, social validation, admiration and affinity, identification and internalization; the most used bases of power were information, specialist and reference. The influence process that occurs through the profiles was positively perceived by the interviewees. The impact on reported behaviors indicated that the followers began to reassess the ephemerality of fashion trends and the need to practice hyperconsumption. It was also observed that the participants analyzed do not usually perceive the influence consciously.

 

MEMBROS DA BANCA:
Externo à Instituição - BIANCA BECKER
Externo à Instituição - INGRID FARIA GIANORDOLI-NASCIMENTO - UFMG
Presidente - 1675144 - JOSE CARLOS SANTOS RIBEIRO