Banca de DEFESA: GLEICA MIRELA SALOMÃO SOARES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : GLEICA MIRELA SALOMÃO SOARES
DATE: 21/03/2024
TIME: 09:00
LOCAL: https://meet.google.com/fks-iesd-iam
TITLE:

Adult identity and Work identity of Digital Influencers on Instagram

KEY WORDS:

Adulthood; Work identity; Instagram; Digital Influencers. Mental Health.

PAGES: 92
BIG AREA: Ciências Humanas
AREA: Psicologia
SUMMARY:

This work had the goal to understand the manifestation of adulthood realization and the work dimension of digital influencers in lifestyle’s niche on Instragram. Nine people participated, with ages between 18 and 32. The study had qualitative and exploratory design. The data collection included a sociodemographic questionary, a semi-strutured interview and non-participant observation (in a 15-day period), all performed online. The data analysis occurred using thematic analysis, technique which allowed to organize the interview content into themes. Also, Word Cloud was used, with Iramuteq program, to process and visualize the non-participant observation data. The results of the interview indicated that the participants’ adulthood realization was related to subjective and social markers of adulthood; the work dimension was presented as an important element to the assumption of adulthood, revealing a central and instrumental aspect in the participants’ life. The digital influencer activity, executed on Instagram, was perceived as a job with a specific routine and individual strategies to the increase of visibility, of reach and the amplification of work possibilities in partnership with brands. The work identity manifested tuned with the romantic-expressive ethos, instrumental, consumerist and managerial. The non-partipant observation data pointed videos and photos as predominant on stories and the themes of “good morning” and “food” photos were common among the participants. The outcomes suggests that the responsabilites management, allied with algorithm demands, can affect the digital influencers mental health. Therefore, it is needed reflexions, public policies and intervention on the Psycology field to support this group.

COMMITTEE MEMBERS:
Externa à Instituição - MAYTE RAYA AMAZARRAY - UFCSPA
Interna - 1271454 - LAILA LEITE CARNEIRO
Presidente - 2374071 - LUCIANA DUTRA THOME