Banca de DEFESA: ANA CAROLINA GONÇALVES PAES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : ANA CAROLINA GONÇALVES PAES
DATA : 06/01/2021
HORA: 09:00
LOCAL: Escola de Administração da UFBA - via WebConf
TÍTULO:

Collaborative e-marketplace to support the commercialization of special coffee.

PALAVRAS-CHAVES:

Specialty Coffee, Collaboration Network, E-marketplace.

PÁGINAS: 137
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
SUBÁREA: Administração de Setores Específicos
RESUMO:

This project aims to propose a collaborative e-marketplace focused on the commercialization of special coffee, in processed raw beans, produced in the municipality of Barra do Choça / BA. The proposal presented in this document represents an approximation between the concepts of e-marketplace and collaboration network, which are integrated through the reputation system. Therefore, it raised the main criteria for differentiating coffee as “special” and the factors that make it possible to achieve such differentiation. It also verified the knowledge of coffee growers about such criteria and factors; the difficulties of these in the coffee market and the interest and availability to use an e-marketplace to update, share experiences and commercialize their product. In theoretical terms, the research collaborates to understand the following themes: E-marketplace, Collaboration Network, Web 2.0, and Reputation System.

MEMBROS DA BANCA:
Presidente - 1746035 - MARIA CAROLINA DE SOUZA SAMPAIO
Externo ao Programa - 1764465 - LEOBINO NASCIMENTO SAMPAIO
Externo ao Programa - 3083809 - SERGIO RICARDO GOES OLIVEIRA