Banca de DEFESA: LUCENIR GUIMARÃES GOMES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : LUCENIR GUIMARÃES GOMES
DATE: 12/12/2023
TIME: 14:30
LOCAL: https://conferenciaweb.rnp.br/sala/rodrigo-muller
TITLE:

Use of visual thinking by managers and social entrepreneurs from the perspective of visual facilitation: strengthening ways of thinking, communicating and collaborating in social projects.

KEY WORDS:

visual project management, visual communication, visualization of information and knowledge, visual facilitation, visual thinking in social projects.

PAGES: 111
BIG AREA: Outra
AREA: Multidisciplinar
SUMMARY:

High volumes of information, clear and assertive communication, and participatory and integrated management permeate the universe of organizations. In the case of social projects and enterprises, this need might be even more significant since the sector's characteristics may require more specific forms of communication so that messages are clear to all audiences involved. In this context, thinking and visual facilitation can contribute to management and communication processes within projects and social enterprises. From this vision, this dissertation proposed to study the management of projects and social enterprises, considering the application and strategic use of visual thinking tools. The main objective is to systematize a visual facilitation methodology for project managers and social enterprises, aiming to contribute positively to the work of teams, strengthen project implementation, and simplify communication and sharing of information and knowledge with the various actors involved. The research is based on the understanding that we live in a context of excess information, which severely compromises communication processes. Visual representations have proven to be a promising alternative for improving interaction, promoting clarity, and facilitating the retention of information and knowledge. The study seeks to explore the role of visual facilitation in managing social projects and enterprises and the possible results of greater collaboration and engagement between those involved in the practice. The methodology used had an exploratory character, a qualitative approach, with participatory research techniques through observation and interactions in two phases: the first involves a comprehensive literature review, while the second focuses on participant observation of the practical activities applied. These practical activities include experiments in two initiatives: a) the ADMK24 discipline – Support and promotion to the business ecosystem of the socio-environmental impact in the city of Salvador and b) visual facilitation conducted for three social organizations. It is concluded that the strategic use of visual components enhances communication in all phases of planning and management of social projects, offering direct language, interaction, and the ability to synthesize complex information. At the end of the investigation, insights were obtained, and practical guidelines were developed for managers and entrepreneurs of social projects so that a document of guidelines for using and applying visual thinking in social projects was created as Social Management Technology. It is recommended that further research be continued to explore the advantages of visual thinking and facilitation, also considering possible weaknesses. A critical understanding of the limits and challenges of these practices will be essential to improve their ongoing effectiveness in managing social projects and enterprises.

COMMITTEE MEMBERS:
Interno - 3140643 - RODRIGO MULLER
Interna - 1811457 - CLAUDIANI WAIANDT
Externa à Instituição - KATIANNY GOMES SANTANA ESTIVAL - UESC-BA