Banca de DEFESA: FERNANDA ROCHA FALCÃO SANTOS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : FERNANDA ROCHA FALCÃO SANTOS
DATE: 08/08/2023
TIME: 13:30
LOCAL: Escola de Administração
TITLE:

BEHAVIORAL ECONOMICS AND MOBILITY IN ORGANIZATIONS: STRATEGIES FOR SUSTAINABILITY

KEY WORDS:

behavioral economics; Itapagipe; workplace travel plan

PAGES: 80
BIG AREA: Outra
AREA: Multidisciplinar
SUMMARY:

Composed of two articles and a Social Management Technology, which consists of a practical case for teaching, this paper discusses experiences of Brazilian and international organizations in the implementation of tools from Behavioral Economics for the purpose of improving mobility, as well as analyzes the possible contributions to an institution located on the Itapagipe Peninsula, namely SENAI Dendezeiros. Thus, through the Bynd methodology, developed by WRI Brasil, it was possible to observe the mobility policies already implemented in that organization, as well as to elaborate new proposals

COMMITTEE MEMBERS:
Interna - 3084178 - ANDREA CARDOSO VENTURA
Presidente - 1745263 - ERNANI COELHO NETO
Externa à Instituição - SUZANA MAS ROSA