Banca de DEFESA: MAGNO CALAZANS TRINDADE

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : MAGNO CALAZANS TRINDADE
DATE: 20/04/2023
TIME: 13:30
LOCAL: Escola de Administração
TITLE:

Proposition of an E- MarketPlace for Micro and Small Enterpreneurs of the Itapagipe Peninsula


KEY WORDS:

E- commerce; Digital Enterpreneurship; Digital Marketing; Digital Market; Action Research


PAGES: 116
BIG AREA: Outra
AREA: Multidisciplinar
SUMMARY:
Social distancing in times of Social distancing in times of the Covid-19 pandemic accelerated the transverse digital transformation process of businesses and increasingly stimulated the reproduction of social and commercial relationships in cyberspace. The present work presents an action-research developed within the scope of the Interdisciplinary and Professional Master's course in Development and Social Management, and promoted by the School of Administration of the Federal University of Bahia (CIAGS/PDGS/EAUFBA). The research began on April 7, 2021, when the professional-consultant analyzed, through a diagnosis, the effectiveness of virtual spaces in promoting business in the Itapagipe Peninsula. It was found that entrepreneurs of micro and small companies in the commerce and services segment in the region did not have any kind of support to promote their businesses, when it comes to e-commerce and digital marketing modalities. Thus, the possibility of fostering digital entrepreneurship among these profiles of entrepreneurs and entrepreneurs was considered. Thus, as the main objective of this work, the opportunity to structure an e-marketplace arose, in the sense of providing local entrepreneurs and entrepreneurs with a virtual business environment, structured and unified, so that they could promote, negotiate, commercialize and distribute their products. and services in an agile, innovative way that generates much more value for the end customer, in terms of findability and visibility of their businesses, navigability, communicability and, above all, friendliness of the electronic marketing platform.


COMMITTEE MEMBERS:
Interno - 394300 - GUILHERME MARBACK NETO
Externo à Instituição - JORGE EMANUEL REIS CAJAZEIRA - UEFS
Presidente - 1750678 - RODRIGO LADEIRA
Notícia cadastrada em: 05/04/2023 09:32
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