Banca de DEFESA: WEIDEL NOGUEIRA CABRAL

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : WEIDEL NOGUEIRA CABRAL
DATE: 17/02/2022
TIME: 14:00
LOCAL: Defesa on-line (videoconferência)
TITLE:

Self-presentation of the young rappers from the outlying ghettos of the city of Salvador on the digital platform Instagram.

KEY WORDS:

Self-presentation. Instagram. Hip Hop. Outlying ghetto. Youth.

PAGES: 168
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

It’s about a research of an exploratory-descriptive character, which had the goal to analyze in
which ways the young rappers from the outlying ghettos of the city of Salvador built, maintain
and perceive the self-presentation in their personal profiles on the digital platform of Instagram,
managing the image they desire to communicate to their followers. By understanding that the
self-presentation assures the maintenance and the refinement of the personal image, the young
people inside the hip hop movement control the way they want to be seen by the people they
interact with, producing impressions which identify and particularize themselves. When related
to digital environments, the disposal of informational control becomes more complex in relation
to the physical environments. Instagram, social media under which this analysis rests, is
currently the most accessed digital platform by the young people, regarding image sharing and
self-descriptions. Therefore, for the comprehension of the juvenile practices, it was used as a
theoretical background the Youth Sociology, which considers the youth as a social, cultural and
historical representation. When it comes to the interactional aspects, the Self-Presentation
Theories and the Dramaturgical Theory help to reflect about how the social actors guide the
communicative practice to the audience, as much as tension the concepts when applied to the
particularities of the digital environments. Eight young rappers, between 18 and 24 years old, residents in the outlying ghettos of Salvador contributed to the research, which had as data-collecting method the semi-structured interview and the non-participant observation of the personal profiles on Instagram. The collected data were organized considering the tendencies and the thematic patterns, along with the Content Analysis according to Bardin (1977). As a result, it could be perceived the strategic use of self-presentation to reclaim a professional artistic image. The young participants used Instagram fundamentally as a commercial space, reinforcing the image of a rapper, seeking the ascension and the recognition of their artistic careers. The use of the affordances provided by the platform is strategically planned and segmented in the practice of self-presentation. It was also possible to observe the discontent of the young rappers regarding the diffusion of their content throughout the platform and, at last, their need to associate their self-presentation to their everyday life experience inside their neighborhood, looking for recognition and identification.

BANKING MEMBERS:
Externo à Instituição - CLAUDIO MANOEL DUARTE DE SOUZA - UFRB
Presidente - 1675144 - JOSE CARLOS SANTOS RIBEIRO
Externo ao Programa - 3414388 - JOSE HENRIQUE DE FREITAS SANTOS