Banca de DEFESA: ELLEN GUERRA CERQUEIRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : ELLEN GUERRA CERQUEIRA
DATA : 27/11/2020
HORA: 13:30
LOCAL: Online (Videoconferência)
TÍTULO:

Business model in digital native journalistic organization: the process of value creation and innovation of the Nexo Jornal

PALAVRAS-CHAVES:

Journalism on digital networks; Business model; Value; Innovation; Nexo Jornal

PÁGINAS: 111
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
RESUMO:

This work aims to understand how native digital news companies seek to build value in their business models in the context of digital networks. For this, we chose Nexo Jornal as the object of analysis, as it is a digital native organization, which has a business model focused on the digital context and has gained relevance in the Brazilian journalistic field. We opted for a hybrid methodology that combines a case study (YIN, 2001) with business model analysis, the Business Model Canvas (OSTERWALDER; PIGNEUR, 2011). We also use content analysis in the selected sample of our object. The Business Model Canvas analysis allowed to delimit the way the journalistic company creates, captures and delivers value. The main attribute of creating value for a newspaper company is always anchored in aspects of the product. In the Nexo Jornal case, the key solution is its editorial model based on context journalism, with the proposal to explain and interpret the news and address issues that qualify the public debate.

MEMBROS DA BANCA:
Interno - 1526841 - LEONOR GRACIELA NATANSOHN
Externo ao Programa - 656739 - MARIA LUCINEIDE ANDRADE FONTES
Presidente - 1649812 - SUZANA OLIVEIRA BARBOSA