Banca de DEFESA: ELLEN MASCARENHAS FERREIRA SANTOS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : ELLEN MASCARENHAS FERREIRA SANTOS
DATA : 31/08/2020
HORA: 14:00
LOCAL: Defesa on-line (videoconferência)
TÍTULO:

Binge-watching on Netflix: Discussions about Series Marathons in the online community “Netflix Brasil -Assinantes”

PALAVRAS-CHAVES:

Streaming, Netflix, Binge-watching, Marathons, Compulsion

PÁGINAS: 142
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
RESUMO:

The study investigates how the new formats of television distribution resulted in new receptive practices. Netflix is considered the main responsible for the development of the streaming market in the world, and for the growth of compulsive consumption of serial narratives, a practice known as binge-watching or marathon. The current trend in marathons is due to three factors: advances in content delivery technologies, audience behavior and the increasing complexity of the narrative. Technological innovations have transformed the “ways of watching” television. Compulsive consumption, understood as a cultural phenomenon, has become a criterion for creating narratives. The content delivery services via streaming have created an accessibility space that favors
marathons. Through data analysis, Netflix identified the binge-watching practice as the main form of visualization inside the platform. This term, which has a negative implication, is associated with health problems such as depression. The general objective of this work is, from the comments of users made in posts about series marathons in the online group Netflix Brasil - Assinantes, in the social network Facebook, to understand the speech of compulsive consumers in Brazil. The specific objectives include establishing which motivations of Netflix Brasil subscribers lead to binge-watching sessions and identifying the users' understanding about harms and benefits of compulsive observation. The applied method is based on netnography studies and participant observation, and included interactive publications in the online community. The results obtained show that among the main motivations of users for compulsive consumption is the “escape from reality” through immersion in the narrative, and also suggest that the perceptions about health problems related to the
practice are ignored by the observed group.

MEMBROS DA BANCA:
Externo ao Programa - 018.484.460-63 - MAÍRA BIANCHINI DOS SANTOS - UFBA
Presidente - 1807272 - REGINA LUCIA GOMES SOUZA E SILVA
Externo à Instituição - TATIANA GUENAGA ANEAS - UFS