Banca de DEFESA: ALLANA GAMA DE OLIVEIRA SANTOS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : ALLANA GAMA DE OLIVEIRA SANTOS
DATA : 25/08/2020
HORA: 14:00
LOCAL: Defesa on-line (videoconferência)
TÍTULO:

Digital Influence: the construction of the individual's performance while influencer on the Instagram digital platform

PALAVRAS-CHAVES:

Digital Influence, Digital Influencer, Social Performance, Instagram

PÁGINAS: 121
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
RESUMO:

This research has as its main objective to study the process behind building influence on the Instagram digital platform, by analyzing the Digital Influencer performance. Due to performance analysis, it was chosen a specific theme that is vastly explored on the platform: the caring of curly hair. Considering this matter, three profiles from influencers based in Salvador and metropolitan area, who usually discuss this topic were select to give interviews, in order to evaluate their performances in the following categories: (1) Performing Elements; (2) Account Using; and (3) Influence Awareness. Expecting to evaluate the engagement, which considering the relationship of influence is related to changes in the influencer behavior/opinion, an online survey was distributed to the interviewed followers, aiming to evaluate the related influence process; for this, the following categories were used: (1) Effects on Audience; and (2) Involvement with the theme. As a result of the research central questions, we could understand the influence through the social performances is building by the establishment of a central agenda by the performer, who places himself as an authority and reference on the subject; specific profile settings; the habit of analyzing and filtering its content based on the reaction of the audience; and keeping the constant presence in the platform, resulting in a huge selfexposure. The effect of this performance tends to affect the actions or noticeable opinions in the performer's audience.

MEMBROS DA BANCA:
Presidente - 1675144 - JOSE CARLOS SANTOS RIBEIRO
Interno - 1526841 - LEONOR GRACIELA NATANSOHN
Externo à Instituição - VITOR JOSÉ BRAGA MOTA GOMES - UFS