Banca de DEFESA: NATACHA STEFANINI CANESSO
Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.DISCENTE : NATACHA STEFANINI CANESSO
DATA : 20/08/2020
HORA: 14:30
LOCAL: Defesa on-line (videoconferência)
TÍTULO:
Children ́s serial animation and the constraints for the managers’ creative processes in the Brazilian independent production companies.
PALAVRAS-CHAVES:
children's serial animation, creative processes, constraints in the management of animation, Prodav
PÁGINAS: 223
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
RESUMO:
This thesis aims to identify and discuss the constraints for the creative processes of the managers that are responsible for the independent production companies and for carrying out the children's serial animation projects, that were selected in the public policy program called BRDE/FSA PRODAV 01/2012. It presents the scenario of the Brazilian television animation market development in which the projects managers started to raise funds for production through development programs, to seek tax incentives and to prospect commercial partnerships inside and outside the country. At first, the work deals with the creative processes of the
managers with the perspective that the results obtained with the works cannot be attributed to an individual creation process, but to the combination of repertoires, knowledge, motivations that are related to the environment and appropriate, explore and reconfigure available resources resulting in diverse, original and pertinent actions, products and services. For this defense, the concepts of 'business network', 'domain' and 'field', selected by Csikszentmihalyi (1996) and Gruber (2005), authors of psychology, are articulated with the concepts of 'social field' and 'habitus' by Bourdieu (1984; 2002; 2005; 2011; 2012) and 'social world' and 'figuration' by Couldry and Hepp (2017), authors of sociology. Convergence attributed centrality to the
concept of ‘domain’, which relates the daily practice of the various functions necessary for the realization of a work of serial animation; the specific knowledge of construction managers; the accumulation of cultural and symbolic capital by individuals and, consequently, recognition and development of independent producers in the animation market; the managers' dialogue with other areas, which can assign new conformations to their daily practices. The ‘domain’ also allows to understand the constant relationship between the internal and external constraints of creative processes in the management of the serial animations productions. In the second part
of this work, the constraints are pointed out through the narrative about the national political and historical context in the children's animation serial production market. The third part of the thesis presents the relationship between the constraints and the Brazilian managers’ logic in the development, production and commercialization of serial animation projects. Clarifying that the constraints were identified after the literature review of creative processes and marketing principles (KOTLER, KELLER, 2016; KOTLER, ARMSTRONG, 2018), by observing the children's serial animation market and conducting interviews with the independent producers
managers that had serial animations projects selected in the BRDE/FSA PRODAV 01/2012.
The following external constraints are discussed: laws, development programs, events (fairs and festivals), co-production, commercialization / distribution, communication; and the constant dialogue with internal constraints, inherent to the independent producing companies: profile (content producer, animation studio or producer), geographic location, knowledge and experience of the team. In the analysis, it is concluded that given the same external constraints to managers in different producers, the results are diferente, depending on the way the dialogues with the internal constraints are established. Based on the choices and decisions of these
managers from the aforementioned constraints, the results obtained in the portfolios of the independent Brazilian producers that make up the corpus of this research are presented.
MEMBROS DA BANCA:
Externo à Instituição - IARA REGINA DEMETRIO SYDENSTRICKER CORDEIRO - UFRB
Externo à Instituição - KÁTIA SANTOS DE MORAIS - UNEB
Presidente - 366097 - MARIA CARMEN JACOB DE SOUZA
Interno - 050.148.758-15 - OTHON FERNANDO JAMBEIRO BARBOSA - UFBA
Externo à Instituição - SÉRGIO NESTERIUK GALLO - UAM