Banca de DEFESA: VANICE PEREIRA DA MATA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : VANICE PEREIRA DA MATA
DATA : 28/02/2020
HORA: 10:00
LOCAL: Faculdade de Comunicação
TÍTULO:

DIGITAL INFLUENCERS IN MEDIA AND COMMUNICATION: traces of the production conditions of Brainstorm9 and Advertising Geek on the social media platform Instagram

PALAVRAS-CHAVES:

speech; digital influence; social media platform; Instagram; multimodal method.

PÁGINAS: 115
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
RESUMO:

Digital influencers have established themselves as catalysts for relevant discursive processes in 

the context of contemporary culture and communication. These ‘new’ agents of the communication industry 

in digital environments generate considerable volume of content - whether due to the harassment of 

major brands justified by the attention and relevance to the audience that these players mobilize in 

their social media channels; either through the reconfiguration and constant innovation of business 

processes related to digital marketing and communication in particular. Given the resurgence of 

the action of these agents on social networks, the profiles Braistorm9 and Geek Advertising 

on Instagram were analyzed in their production conditions, as influencers specialized in media 

and communication in this network. The exploratory study carried out was of a comparative nature, 

with a predominantly quantitative approach, based on the methods of the reading contract of Eliseo Verón (1985) and the multimodal of Elisa Mendes (2013). In the situational macrodimension, ‘influencer’ as EUcommunicator and also as EUenunciator were traces of the production conditions of these creators; the ‘followers’ of each profile with the recipient TU, and the ‘audience interested in audiovisual’ as the TU interpreter. The enunciation statute was ‘real’, with ‘real effect’, and the prevalent discursive mode of the genre ‘reported event’. The topic 'coverage' emerged as the main item. In the rhetorical-discursive macrodimension, among the technical elements of the image were white lines; the average angle; the plan, detail; the type of 'professional' image. The communication industry has made these users-nods, the digital influencers, an accelerating instance specialized in managing relationships between the interests of the major players in the market and the common user through the conversational structure provided by the Instagram platform, weaving articulations 

between language, technique and the Social.

MEMBROS DA BANCA:
Externo à Instituição - CLARISSA VIANA MATOS DE MOURA
Presidente - 297871 - GIOVANDRO MARCUS FERREIRA
Interno - 1318680 - IVANISE HILBIG DE ANDRADE