Banca de DEFESA: DARLAN ROCHA CAIRES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : DARLAN ROCHA CAIRES
DATA : 31/05/2019
HORA: 14:30
LOCAL: FACULDADE DE COMUNICAÇÃO
TÍTULO:

DRAWING THE DATABASE INFOGRAPHY: AN ANALYSIS OF DEPTH OF CONTENT AND INTELLIGIBLE FORMS OF VIEWING INFORMATION

PALAVRAS-CHAVES:

information visualization, journalistic infographics, hyperinfographic, database, data visualization.

PÁGINAS: 181
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Comunicação
RESUMO:

This research aims to discuss the field of infographics pointing not to an evolutionary, but additive, path: the fourth phase of the hyperinfographic (a concept suggested by Longhi and Cordeiro, 2018). The discussion is based on studying the visualization of data and the visualization of the information from the variations of the infographic as an object. For this, a relationship was established between the content created to the database and the different ways of visualizing information - considering aspects related to innovation, creativity, functionality and density. For this, we analyzed 10 infographic materials awarded in editions 26 and 27 of MALOFIEJ - an internationally recognized competition created by Society News Design (SND). The creation of the methodology was based on constructing an observation form exploring analytical models referring to the following areas and their respective researchers: definition of the function by Hann et al. (2017), application of the “Visualization wheel” by Cairo (2016) and use of the “Visual Thought Codex” by Carla Teixeira (2014). As a result, even with the interactivity present in all the hyperinfografics, an excessive use of static images was identified, limiting, in this way, the innovation question. The tendency of visual representation of the majority was limited to creating a content that objectified a representation of the simple object, highlighting the quantification of things, favoring the vision of the totality and thus comparing the facts as they are. Despite the lack of innovation, the hyperinfografics acted in a balanced way, with a well worked content, due to the many relationships established (with depth), and with a certain amount of creativity, thus constituting a cohesive material.

MEMBROS DA BANCA:
Externo ao Programa - 2138358 - CARLA DE ARAUJO RISSO
Presidente - 1649812 - SUZANA OLIVEIRA BARBOSA
Externo à Instituição - TATTIANA GONCALVES TEIXEIRA