PUBLIC COMMUNICATION MEDIATED BY MOBILE APPLICATIONS: use of apps by municipal governments in brazil (A case study of Salvador)
mobile apps; public communication; Brazilian cities’ government; mediation.
This doctoral dissertation investigates Brazilian city’s official applications for mobile devices. It aims to analyze the role of such apps in public communication, considering other available channels and tools. The thesis holds in the defense of two arguments. The first one states that official applications for mobile devices can be characterized as the new media for public communication, since they are new sources of information, and encourage new ways of public participation and enlarges the means government can communicate and relate to citizens. The second argument points that such mobilized public communication is established by the mediation of a sociotechnical network. In contrast with traditional approaches which conceive public communication from the acts of communication professionals, such dissertation appoints that other actors has been summoned to think public communication: designers, coders, journalists, social media analysts, managers, public relations, advertising professionals, data analysts, and other. In addition, non-human actors must be consider in such analysis (software, developers, legislation etc.). Such perspective has fundament in the concept of mediation (LATOUR, 2012; LEMOS, 2018; SALGADO, 2017). To consider such thesis, our methodological approach involved identification of such apps in online stores and mapped the network related to every app, observing empirically how mediators acts in such networks. The main result of this research is the comprehension that, as official mobile apps are mediators in public communication, they are not only paths of information, information transmitters. They change – and are changed – by City Hall organizational structure and other related mediators (design, developers, objectives of the government administration). This doctoral dissertation is divided in five chapters.