Banca de DEFESA: ROBERT FELIPE PINHEIRO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ROBERT FELIPE PINHEIRO
DATE: 27/02/2023
TIME: 09:00
LOCAL: FACOM
TITLE:

The use of Twitter by presidents during the electoral campaign and the term in office: the cases of Argentina, Brazil, Chile, Colombia, and Venezuela

KEY WORDS:

Permanent campaign. Twitter. Election campaign. Institutional communication

PAGES: 109
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Teoria da Comunicação
SUMMARY:

This paper aims to analyze the use of Twitter by presidents of Argentina, Brazil, Chile Brazil, Chile, Colombia, and Venezuela during the electoral campaign and later during the mandate. In addition to observing how political leaders use digital platforms in different periods, we sought to identify to what extent the politician stays in a permanent campaign, if at all. The methodology used was content analysis, with the collection of the sample divided into two stages. In the first stage, we collected tweets and retweets from all profiles between January 20 and April 30, 2021. This data served to observe the content posted during the mandates. Next, we Then, the posts were collected during 15 days of each politician's official campaign period, The posts were then collected during 15 days of each politician's official campaign period, according to the electoral calendar of each country. A codebook with eight categories was created from the study of some research in the area, besides a previous analysis of the profiles of the presidents observed here and the questions raised in the research. To establish a model of comparison, the same categories were used in both periods, with few changes. changes. As a result, one can see that the political actors used their profiles in different ways among themselves and between the analyzed periods, making it difficult to classify permanent campaigns just by analyzing the publications on digital platforms. platforms. Most of the presidents used the platform during their terms in office to publicize government actions, discredit enemies, and reinforce demands defended during their last campaigns. campaigns. The disclosure of actions and the government's agenda represent the majority of the publications analyzed. We also observed a lower incidence of publications classified as a personal image during the mandate, in relation to the campaign period.

COMMITTEE MEMBERS:
Presidente - 287712 - WILSON DA SILVA GOMES
Externo ao Programa - ***.901.095-** - RODRIGO CARREIRO DA SILVA - UFBA
Externo à Instituição - RAFAEL CARDOSO SAMPAIO - UFPR