Banca de DEFESA: FRANCIELE GABRIELA WENZEL

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : FRANCIELE GABRIELA WENZEL
DATE: 27/02/2023
TIME: 15:00
LOCAL: FACOM
TITLE:

FAKE NEWS ABOUT COVID-19 ON YOUTUBE: A case study on published content about vaccines and early treatment

KEY WORDS:

Fake News; Conspiracy Theory; Online Social Networks; Misinformation.

PAGES: 98
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Teoria da Comunicação
SUMMARY:

The research analyzes the content about vaccines and about the recommendation for early treatment found in YouTube videos and measures the reach of this information within the platform. As a theoretical basis, references were used about fake news, conspiracy theories, and how cognitive biases operate. and how cognitive biases operate for the assimilation of this type of content. content. To understand the digital environment and how the architecture of the dissemination of false information, we used the concepts of the echo chamber effect and the concepts of echo chamber effect and bubble filters. Structuring the dissertation are the network analysis and the content analysis, so that the content analysis so that the contents could be categorized and content could be categorized and studied in depth, especially when false information about early treatment and vaccines was identified. The data scraping was performed by means of an automated process, as well as the visualization of engagement and performance within YouTube. 

COMMITTEE MEMBERS:
Presidente - 287712 - WILSON DA SILVA GOMES
Externa à Instituição - TATIANA MARIA SILVA GALVAO DOURADO - UFBA
Externo à Instituição - JOAO GUILHERME BASTOS DOS SANTOS - UFBA