Banca de DEFESA: ALICE LEROY CARVALHAIS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ALICE LEROY CARVALHAIS
DATE: 07/12/2022
TIME: 09:00
LOCAL: Online
TITLE:

They go alone: an analysis of female perception regarding the performances of solo travel digital influencers on the social networking platform Instagram.

KEY WORDS:

social influence; digital influencers; Instagram; performances, media personalities; mobilities

PAGES: 134
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

This research sought to understand if and how principles of social influence applied in the performances of solo travel digital influencers on the Instagram platform have repercussions on the ways in which women who follow them perceive their travel experiences. As main theoretical contributions, the dissertation uses basic concepts proposed by Goffman (2002), Cialdini (2009) and Urry (2008). The research, of exploratory nature, was developed in a qualitative way and used content analysis to better understand the principles of social influence perceived in the performances of influencers and their repercussions for the followers. As results, it found that the performances of digital influencers work as motivating and referential agents for women who already have the desire for solo travel, but that the influence is perceived with some reservation by the followers. Furthermore, it found that the perception of social influence principles such as admiration/affinity and authority play an important role in the process of social influence. Regarding Covid-19 pandemic, the result found was that the atypical moment changed the relationship created by female followers with travel publications, and encouraged them to search for more meaningful experiences. Another result, also, was that Instagram, as a social network platform with certain technical specifications, shows itself as a relevant agent in the configuration of the experience of the followers in the process of following solo travel digital influencers.

COMMITTEE MEMBERS:
Externa à Instituição - INGRID FARIA GIANORDOLI-NASCIMENTO - UFMG
Presidente - 1675144 - JOSE CARLOS SANTOS RIBEIRO
Interna - 1526841 - LEONOR GRACIELA NATANSOHN