WE'RE LIVE! An analysis of the increase in live use in television news
Telejournalism; live; temporality; proximity
This research seeks to identify the reasons for the increase in the use of "live" on the news programs. For the construction of the corpus three TV news programs were chosen: Bahia Half Day, general balance, and Let the People Come which are shown respectively on TV Bahia, TV Record, and TV Aratu, and are the main audiences in the time slot between 11am and 3pm. Eighteen editions were analyzed, six editions from each news program. These editions were divided into two groups: a first group formed by editions from the years 2010 to 2012, and a
second group formed by editions from the year 2020. The analysis of these editions showed that in eight years there was an increase of 22% in the average time spent by the live coverage in the analyzed news programs, more than half of the time previously spent. The live content was also analyzed based on 4 categories: proximity, instantaneity, technology and competition. The analysis of this content reinforces the thesis that the telecasts use the "live" as a tool to get closer to the viewer.