Banca de DEFESA: KRYSTAL BAQUEIRO VELLOSO CAJADO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : KRYSTAL BAQUEIRO VELLOSO CAJADO
DATE: 19/10/2022
TIME: 14:30
LOCAL: por Videoconferência
TITLE:

Bet in the Dark: DarkSide Books communication strategies on the brazilian editorial market.

KEY WORDS:

Publishing market, Young Adult fiction, DarkSide Books, Communication strategies.

PAGES: 114
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

This dissertation sought to study the trajectory of DarkSide Books and the communication
strategies adopted by the publisher in a context marked by the changes that the digital
environment has caused in the structure of the literary field, especially in how publishers relate
to the target audience of the books. We seek to understand to what extent certain aspects of the
history of the cultural book format, such as changes in the forms of consumption and the
specific logic of its production and circulation, could help in a broader understanding of these
transformations in the publishing market focused on young-adult novels. The nuances of
literary consumption from the changing context of the publishing market over the decades were
essential for the development of this work. To understand these changes, we resort to Bourdieu's
theoretical-methodological approach, particularly the notion of field, social trajectory, and
specific capitals. This way, we analyzed publishers from the concept of positions to understand
their role in the industry and how their decisions affected the market. For the publishing market
eras, we rely on the works of Bianchini (2018), influenced by Reeves, Rogers and Epstein
(1996), Epstein (2002), Thompson (2012), Hallewell (2012) and Reimão (1992). The discovery
made from the research showed that DarkSide stood out from other publishers, both in its
foundation as a horror and fantasy book publisher and in its publishing format and organization
of editorial lines. Finally, the study perceived the publishers' communication and publishing
strategies as significant drivers that boosted book sales and the relationship with readers.

COMMITTEE MEMBERS:
Externa à Instituição - CARINA LUISA OCHI FLEXOR ANDRADE - UnB
Presidente - 366097 - MARIA CARMEN JACOB DE SOUZA
Externo à Instituição - RODRIGO LESSA CEZAR SANTOS - UniRuy