Banca de DEFESA: JAQUELINE CAVALCANTE MILHONE

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : JAQUELINE CAVALCANTE MILHONE
DATE: 31/08/2022
TIME: 08:30
LOCAL: Escola de Administração
TITLE:

BRAZILIAN GENERATIONS: A PROPOSAL CLASSIFICATION AND IDENTIFICATION OF PERSONAL AND WORK VALUES

KEY WORDS:

Generation, Brazilian Generation; Brazilian Generation classification; Personal values ; Work values

PAGES: 143
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

Life in society is carried out by individuals in social relationships in different social contexts and areas of life. Thus, personal and work relationships interconnect and coexist in the individual's life from different formative experiences, since childhood to early adulthood. When lived in specific periods of life, these experiences will result in values, behaviors, preferences and world perspectives common to individuals who have shared similar experiences. This is how generations are formed, understood in this thesis as groups of people who were born in a common interval of years, in order to share moments that impacted society as a whole and ensured specificities in terms of behavioral, attitudinal and evaluative characteristics.
Individuals of the same generation have common values and life positions, which differ, to some extent, between generations. As well as, remarkable moments, specific to a socio-historical context as well as the culture of each society, result in different generations, which shows inappropriate to impose the generational configuration of a society - such as the one developed for the North American context - to another society – like the Brazilian one.
Motivated by this inadequacy, as well as by a non-identification of generations classification developed and validated for the Brazilian context. Also understanding the importance of a classification being developed from the understanding of how these historical events may have influenced, characteristics that resemble and/or differ in/between generations and, therefore, in the structuring of Personal Values and Values at Work. This thesis has the general objective: “To elucidate the differences in Personal Values and Values at Work between the different Brazilian generations, based on a new proposal for the classification of generations for Brazil”. To achieve this purpose, four studies were developed - which originated the four articles that make up this thesis - in order to meet the aforementioned objective.
Initially, we sought to understand how the Values at Work in different generations have been understood by studies developed over the last 12 years. Thus, the first article of this thesis carried out a survey and analysis of differences, similarities and complementarities regarding the results found in studies published in Portuguese and in English on the aforementioned theme, published between 2010 and 2021. From a search on Google Scholar platforms , Plataforma Capes and Web of Science, 18 articles were located, which were analyzed and the findings of these studies point to: (1) the older generation being more attached to the rules, valuing the status and professional advancement and having difficulties to adapt to technology and the speed of information, while (2) younger generations with less patience with the older generation, because they hate long meetings and the inability of older people with technology.
This, however, showed that the studies were developed according to the generational configuration developed in/for the North American context. Since a classification developed especially for Brazilian sociocultural specificities was not identified, the second article of this thesis proposed a classification of generations for Brazil, based on a historical survey and analysis of important events for Brazilian society - since the Vargas Era, in 1930, passing through the military dictatorship, AI5 and its end, until the governments of presidents in the 1990s and 2000s, and of reports by people of different ages and contexts, about events that they remember that marked their formation - obtained through of subjective question forwarded through virtual means. The content analysis of the 452 responses obtained, considering several elements that concern the understanding of generations, allowed us to arrive at a proposal of 7 generations: Nationalist generation (1910 to 1929); Pre-dictatorship generation (1930 to 1943); Repressed generation (1944 to 1958); Direct Generation (1959 to 1968); Hyperinflation Generation (1969 to 1978); Social Generation (1979 to 1991); Generation 4.0 (1992 to 2005).
Entering the analysis of Values, the third article of this thesis aimed to investigate differences in the standards of Personal Values between Brazilian generations. The sample involved 864 respondents, using the Brazilian version of the Portrait Value Questionaire R (PQV-R). Multidimensional Scaling analyzes and nonparametric comparative averaging tests elucidated important differences especially in conservation and self-promotion values. It was also possible to perceive that the Social Generation permeates all the differences evidenced in this research, so that it is relevant to understand details of a generation with substantial social and economically active participation.
By directing the perception of Values to Values Related to Work, the fourth article of this thesis investigates the differences between these values in different generations. For that, the Brazilian version of the Revised Workplace Values Scale (EVT-R, in Portuguese) was used. Starting from a sample of 490 valid cases, Multidimensional Scaling and non-parametric comparative tests of average were used to arrive at the results of this research. Differences in Work Values of the Direct, Hyperinflation and Social generations were evidenced, with emphasis on the Social Generation, with a lower level of 'Universalism and Benevolence' and 'Self-determination and Stimulation', compared to the older generations. Understanding these differences will help to understand how work relationships are established and elucidate their human and social impacts.
It is understood that the findings from each of the articles in the thesis contribute to the literature and to society, by presenting characteristics consistent with the Brazilian reality and, consequently, enabling the various sectors of society to develop social experiences, means of work and socialization, communication, treatments and more assertive directions for the different sectors of society and areas of the individual's life. Added to this, they allow us to understand the personal values of different generational groups that coexist and share spaces in society, as well as add to a better understanding of the functioning of society as a whole and allow more concise analyzes about themes that permeate individuals.
Finally, given the continuous changes that have taken place in the world of work, both in terms of the profile of professionals – from age to expertise developed over a lifetime – and in terms of work relationships. Added to recognizing that different generations of individuals share workspaces, worldviews and life and work goals. Understanding what makes sense for individuals of different generations, in terms of work, helps organizations retain individuals aligned with their processes and identity. It also allows for a reflection on the individual's space in the world and the impacts that new structures and work relationships have on the individual's vision and insertion and what he/she expects from his work context.

BANKING MEMBERS:
Externo à Instituição - DIOGO HENRIQUE HELAL - FJN
Externa à Instituição - JULIANA BARREIROS PORTO - UnB
Presidente - 1631650 - DIVA ESTER OKAZAKI ROWE
Externa à Instituição - KELY CESAR MARTINS DE PAIVA - UFMG
Externo à Instituição - MARCOS GILBERTO DOS SANTOS - IFBA