Banca de DEFESA: FRANCINE FERNANDA FERREIRA GARBELOTTI

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : FRANCINE FERNANDA FERREIRA GARBELOTTI
DATE: 12/07/2022
TIME: 10:00
LOCAL: Escola de Administração
TITLE:

The business models of Startups in Bahia and the implications experienced in the context of the COVID-19 pandemic

KEY WORDS:

Startups; Business Model, Business Model Canvas, Covid-19

PAGES: 159
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

his research has a qualitative approach and descriptive nature. Its objective is to understand how the business models of startups in Bahia are configured, and to understand the implications of the COVID-19 pandemic for these business models, based on the experiences of the managers/entrepreneurs themselves. For this purpose we sought to characterize the profiles of startups in the innovation ecosystem in Bahia and to describe the business models startups use, analyzing these models before and after the pandemic. For the construction of this research the contextualization of the studied scenario and the chains of the regulatory framework of startups was evidenced giving special attention to the scenario of the pandemic, in addition to considering, according to the context, the scenario of the pandemic and its impact on business. Its theoretical framework was built through the theories of business model, and crisis, and strategy. The Business Model Canvas by Osterwalder and Pigneur (2011) was used as a theoretical lens for the categories of analysis. As a methodological strategy this research focused on a multi-case study with 6 startups from Bahia, and in-depth interviews. In the analysis section, the approach used was the content analysis that was supported by the NVIVO11 software in the treatment of interview transcripts. It was identified in the results that the innovation ecosystem of Bahia has grown, even though it is in its initial phase. The results obtained also suggest that startups use business models satisfactorily, albeit informally. Most of the cases have the customer area as their main focus, and it can be inferred that the startups that demonstrated a better understanding of their business model, obtained a superior performance of their businesses even during the pandemic.

BANKING MEMBERS:
Externo à Instituição - GUSTAVO LEONARDO SIMÃO - UFES
Externa à Instituição - MARLUCE DANTAS DE FREITAS LODI - UNIFACS
Presidente - 3137037 - LUCIANA ALVES RODAS VERA