Banca de DEFESA: JOYCE NERI DOS REIS NEVES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : JOYCE NERI DOS REIS NEVES
DATA : 20/01/2021
HORA: 14:00
LOCAL: Videoconferência
TÍTULO:

Cultural and Territorial Entrepreneurship: The Ilê Aiyê case in Bahia

PALAVRAS-CHAVES:

Entrepreneurship, cultural entrepreneurship, territoriality, identity, experience.

PÁGINAS: 140
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

This research aims to understand and discuss how territoriality affects cultural entrepreneurship through a perspective that contemplates its singularities. Based on research pieces which are relevant to the fields of entrepreneurship, culture, territoriality, identity and experience, we studied, from an innovative perspective, how territoriality affects cultural entrepreneurship. The research addresses the case of the Afro block Ilê Aiyê, a non-profit and public utility institution located in Salvador, Bahia. This is a qualitative research, based on an audiovisual ethnography. The study was divided into three phases: contextualization, global design and focused design. The data collection techniques used were documentary research (contextual documents and audiovisual documents), observation (observation by walking and observation by audiovisual) and semi-structured interviews. The research was organized by articles, each contemplating one of the specific objectives. The theoretical article A aimed to elaborate and discuss perspectives and challenges for a territorial conception of cultural entrepreneurship. The article B, of a theoretical-empirical order, aimed to identify, describe, categorize and discuss the influence of territorial identity and experience in the dynamics of cultural entrepreneurship. And the article C, a teaching case, aimed to: understand the importance of the relationship between entrepreneurship and territory; to know and discuss the identity experience as a significant territorial perspective to understand entrepreneurship; and to identify how territoriality can be a promising concept in the development of entrepreneurship in the field arts and culture. The results of this research contribute to the advance of discussions on entrepreneurship, culture and territoriality by applying an innovative perspective. The research aims to help teachers, students, entrepreneurs and public policy maker in their activities.

MEMBROS DA BANCA:
Interno - 1493904 - ARIADNE SCALFONI RIGO
Presidente - 1809654 - EDUARDO PAES BARRETO DAVEL
Externo à Instituição - FERNANDO GOMES DE PAIVA JÚNIOR - UFPel
Externo à Instituição - MARIA AMELIA JUNDURIAN CORA - UFAL