Banca de DEFESA: EMMANUELLE FONSECA MARINHO ANIAS DALTRO

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
DISCENTE : EMMANUELLE FONSECA MARINHO ANIAS DALTRO
DATA : 08/12/2020
HORA: 14:00
LOCAL: Videoconferência
TÍTULO:

Digital Transformation in the Public Sector: a study on the use of digital media in the city hall of a Brazilian capital

PALAVRAS-CHAVES:

Social Media; Digital Transformation; Public sector; Adaptive Structuring Theory.

PÁGINAS: 123
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

The Information and Communication Technologies (ICT) supported by the internet, like social media, are contemporary means of communication and have changed the ways of relationship between individuals and organizations, with governments being aware of this trend. Public organizations have envisioned possibilities to promote the participation of society through social media. In this context, this work aimed to understand how the city of a Brazilian capital uses social media and to identify the digital transformation process resulting from this use through a qualitative, descriptive and interpretive study. To achieve the proposed objective, an analytical theoretical model was developed through Design Science Research and the city hall of a Brazilian capital was selected and characterized as an empirical field. Data collection was carried out through document analysis, direct observation of websites and interviews. The data were categorized and analyzed in triangulation using the Adaptive Structuring Theory as an analytical theoretical lens. The results showed the administrative structure and the legal and normative framework regarding the use of social media; the actors and processes involved with the use of social media and the characteristics inherent to the digital transformation related to the use of social media. Still as results of the research, it was verified that, contrary to the initial assumption of this work, the use of social media by the city hall occurs with a formal hierarchy, although with little standardization. Despite being influenced by several actors, as presupposed, it was identified that, with respect to the use of social media by the studied city, the most influential of them is the head of the executive branch, reaffirming the provision in the literature that digital transformation presupposes strong leadership and actively involved in the implementation and implementation of technologies, therefore, has a top down bias. In the same sense, although there are conflicts between the actors who preside over the use of social media in the studied city hall, these are mitigated by the leader's example and encouragement regarding the adoption of the technology in question.

MEMBROS DA BANCA:
Externo à Instituição - EDIMARA MEZZOMO LUCIANO
Presidente - 1316015 - ERNANI MARQUES DOS SANTOS
Externo ao Programa - 2704351 - FABIO ALMEIDA FERREIRA
Externo à Instituição - MARIA ALEXANDRA VIEGAS CORTEZ DA CUNHA - FGV
Interno - 2179370 - MONICA DE AGUIAR MAC ALLISTER DA SILVA