Banca de DEFESA: MONICA MAC-ALLISTER BRITO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : MONICA MAC-ALLISTER BRITO
DATA : 01/07/2020
HORA: 14:00
LOCAL: Videoconferência
TÍTULO:

Coworking: a study on the production of goods and services in a coworking organization space in Salvador.

PALAVRAS-CHAVES:

Coworking. Organization. Space. Production. Productive practice.

PÁGINAS: 162
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

Coworking organizations, specialized in providing support services for coworkers in their production of goods and services, haveshown a growing trend,and the scholarly literature has not kept up with such an organizational phenomenon. This dissertation aims at understanding the production of goods and services in a coworking organization spacein Salvador (Bahia, Brazil) and, more specifically it intends both to describe coworking organization spaces in Salvador and their production of goods and services, and to analyze such production. These goals have been accomplished through a theoretical approach and a study on the production of goods and services in a coworking organization space. The theoretical approach conceives the production of goods and services as productive practices in a coworking organization space. In this study, a mixed, predominantly qualitative research method was employed. The first stage of the field research was carried out at two units of a coworking organization identified by “Coworking 1”, located in Salvador. The results of this qualitative research were the basis for the quantitative research among coworkers using coworking organizations in Salvador. The descriptions of both the physical and virtual spaces and the production of goods and services of “Coworking 1” for its coworkers and the coworkers’ production for their customers were interpreted as production of goods and services in the “Coworking 1” spaces and analyzed under 11 categories: use of spaces as a workplace; use of spaces for networking and interaction; use of spaces as a “community”; relevance of the location considering the spaces and services offered; priority services and complementary services; use of collective living spaces; use of common and collective spaces; the meaning of coworking for coworkers; adequacy between production and spaces; virtual spaces; and innovation and innovation ecosystem. In interpreting the production of goods and services in coworking organization spaces in Salvador, the abovementioned themes and the convergences and divergences related to the interpretation of goods and serviceproduction in “Coworking 1” were analyzed. The discussion of the descriptions and interpretations of the study in the light of the theoretical approach led to an understanding of the production of goods and services in a coworking organization spacein Salvador as an intertwining of productive practices (coworking–coworkers; coworkers–customers), seen as a mash of activities and actions involving people –individuals and collectives; coworking managers and employees, and coworkers –, spaces and things (in isolation and in material arrangements).

MEMBROS DA BANCA:
Externo ao Programa - 2704351 - FABIO ALMEIDA FERREIRA
Externo à Instituição - LUIZ ALEX SILVA SARAIVA - UFMG
Externo à Instituição - MARIA ANGELA DA COSTA LINO F SAMPAIO
Presidente - 2179370 - MONICA DE AGUIAR MAC ALLISTER DA SILVA