Banca de DEFESA: ROBERTO GUANABARA CALASANS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : ROBERTO GUANABARA CALASANS
DATA : 21/03/2019
HORA: 14:00
LOCAL: ADM
TÍTULO:

Creative Careers Management through Identity: Biographies of Music Artists from Bahia

PALAVRAS-CHAVES:

Careers; Career Management; Creative Careers; Artistic Careers; Identity

PÁGINAS: 137
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

This research had as objective to define and to discuss the management of creative careers from the management of the organizational identity. It is justified by the existence of study gaps in creative careers, according to the axiological perspective, related to the practice of career management, and three contexts of study: the technological, linked to the use of technology in this process; the social-community, that links the experience in a community as an important factor to the construction of the career identity; and the impact of collective leadership on a career. A qualitative research was carried out using the biographical approach to reflect, through the life history of Bahia music artists, on the application of an organizational identity model in the management of creative careers. The life histories of Caetano Veloso, Amadeu Alves and the BaianaSystem group were studied according to the Hatch and Schultz model (1997; 2000; 2002; 2006; 2008; 2009), which aligns the organizational image, the organizational culture and the strategic vision in the construction of organizational identity. The data were collected through documents and semi-structured interviews and analyzed by the narrative analysis strategy. Each of the artists was studied under the full perspective of the model, with emphasis on a specific dimension, later relating these analyzes to the construction of the reflection on the model of career management. This research contributes to the advancement of studies on careers, creative careers and organizational identity by applying a model of organizational identity management in the context of creative careers, from an axiological perspective, still little used in this type of study.

MEMBROS DA BANCA:
Presidente - 1809654 - EDUARDO PAES BARRETO DAVEL
Interno - 1095744 - ELISABETH REGINA LOIOLA DA CRUZ SOUZA
Externo à Instituição - JOSE MARCELO DANTAS DOS REIS - UFRB
Externo à Instituição - PEDRO FERNANDO BENDASSOLLI - UFRN