Banca de DEFESA: FRANCISCO RODOLFO XAVIER RAMALHO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : FRANCISCO RODOLFO XAVIER RAMALHO
DATA : 04/02/2019
HORA: 14:00
LOCAL: ADM
TÍTULO:

Sharing Economy: approximations and distances between the notion and practice of sharing. (Bahia, Brazil).

PALAVRAS-CHAVES:

Sharing economy; gift economy; pseudo-sharing

PÁGINAS: 105
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

This dissertation aims to analyze the approximations and distances between what is the sharing and what is practiced by the users of organizations acting in what has been called the sharing economy. To that end, it was studied the practices of sharing in two organizations that propose to share physical spaces, such as apartments, houses, rooms, with people from all over the world: Airbnb and Servas. The first of these, which emerged in 2008, is a for-profit organization that proposes to offer prices below the traditional hospitality market, and the second is a non-profit organization, founded in 1949, with the ideal of promoting tolerance and peace through a network of free hospitality. The main assumption is that the practice of sharing exists in Servas, while existing practices in Airbnb more closely approximate what has been called pseudo-sharing. While the principles of sharing can be clearly identified among Servas members, such principles are barely perceptible among Airbnb users. Thus, the organizations inserted in this context could be divided into two groups: those that actually practice sharing such as those represented by Servas members; and those practicing pseudo-sharing like those represented by Airbnb users. Mauss's gift theory was used as a lens of analysis for the practice of sharing in such organizations. Twelve interviews were conducted, six with Airbnb users and six with Servas members, and later content analysis was undertaken. The results revealed that, while in Servas, one can observe a great similarity between the sharing from the donation and the practices found in it, in Airbnb what is observed is a certain distance between the notion of sharing and the practices found in the same, confirming, thus, the assumption presented. Due to the dissonance between the notion and the practices that occur in organizations such as Airbnb, it is suggested, at the end of the paper, the use of terms and expressions that best represent the practices of such organizations, such as demand economy, access economy or platform economy for organizations such as Airbnb; whereas for those that present an approximation between the notion and the practice of sharing, they can be called the
"sharing economy". The present work contributes to a better understanding of how practices are given in organizations that can be considered examples of what has been called the sharing economy and how these practices can be approached or distanced from the practice of sharing. Such a contribution constitutes an attempt to undo the present confusion in the use of the term "sharing economy". Future studies may better seek to present and analyze the practice field of organizations that practice sharing as a way of demystifying the pseudo-sharing practices of large companies in the market.

MEMBROS DA BANCA:
Presidente - 1493904 - ARIADNE SCALFONI RIGO
Interno - 1095733 - GENAUTO CARVALHO DE FRANCA FILHO
Externo à Instituição - JEOVA TORRES SILVA JUNIOR - UFCA