Banca de DEFESA: SIMONY RODRIGUES MARINS

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : SIMONY RODRIGUES MARINS
DATE: 25/11/2022
TIME: 15:00
LOCAL: Ambiente virtual Zoom
TITLE:

Cultural entrepreneurship as aesthetic practice: an aesthetic ethnography of musical entrepreneurship in Salvador, Bahia

KEY WORDS:

Cultural and arts entrepreneurship. Organizational Aesthetics. Entrepreneurial Innovation. Practice. Aesthetic Ethnography

PAGES: 461
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

Cultural entrepreneurship is apparently beautiful. In other words, it is aesthetically valued, yet not aesthetically theorized. This is the main gap that this research sought to address by conceiving cultural entrepreneurship as an aesthetic practice, the main objective of the thesis. In this immersion, we relate the theoretical fields of cultural entrepreneurship, especially arts and culture, entrepreneurship as practice and organizational aesthetics. We perform a qualitative empirical study in the artistic and cultural field of popular music, the Bahian pagode. This music allows us to understand aesthetics as a socio-territorial construction that feeds the entrepreneurship, still having latent aesthetic tensions that evidence the emergence of aesthetic analyzes to its entrepreneurship, made in the context of the city of Salvador (Bahia), a center of aesthetic and cultural creation recognized as a city of music. Methodologically, this was undertaken through an aesthetic ethnography, research in which aesthetics is both a method and an object of research. Entrepreneurial organizations (pagode bands) were researched along community, organizational and innovative axes. It was mobilized as technique for collecting empirical material, documents, audiovisual records, interviews and observation. Narrative analysis, in turn, was the method of analysis and interpretation. This research resulted in seven national and/or international productions among articles, teaching case and book chapter. The objective of the first article was to consolidate an integrated understanding of academic production on the relationship between entrepreneurship, culture and art and to propose renewing perspectives for future research. The objective of the second article was is to integrate, structure and systematize knowledge about aesthetic ethnography in the field of Organizational Studies through the identification, selection and systematic analysis of academic production involving the Social, Human Sciences and Art. The objective of the third article was to enlarge, consolidate and discuss the understanding of entrepreneurship from the practice-based studies. The objective of the fourth article was to understand how aesthetics enhances the understanding of the embeddedness of cultural entrepreneurship. The aim of the fifth article was to explore and discuss an aesthetic perspective of entrepreneurial innovation. The sixth production, the case for teaching, aimed to encourage the aesthetic learning of cultural and artistic entrepreneurship. Lastly, we integrate a book chapter that seeks to show the vital importance of aesthetics in artistic and cultural entrepreneurship and its innovation process. The results reinforce the procedural view of entrepreneurship, discussing it as an aesthetic-political practice. Cultural entrepreneurship becomes a process of sensitivity practices in forms of seduction that improve aesthetics towards the sublime, such as entrepreneurial aesthetic innovation. We discuss contributions to artistic and musical entrepreneurship and reveal other theoretical-epistemological, methodological and pedagogical contributions to the advancement of knowledge in an aesthetic entrepreneurship. Finally, we discuss important practical contributions for entrepreneurs, educators, policymakers and practitioners within and outside symbolic economies such as the creative and cultural industries.

COMMITTEE MEMBERS:
Externa à Instituição - CLAUDIA SIMONE ANTONELLO - UFRGS
Presidente - 1809654 - EDUARDO PAES BARRETO DAVEL
Externo à Instituição - FERNANDO GOMES DE PAIVA JÚNIOR - UFPE
Interno - 1095733 - GENAUTO CARVALHO DE FRANCA FILHO
Externa à Instituição - SARA SOARES TRAQUINA ALVES ELIAS