Banca de DEFESA: LEONARDO TEIXEIRA KELSCH VIEIRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : LEONARDO TEIXEIRA KELSCH VIEIRA
DATA : 07/12/2018
HORA: 09:00
LOCAL: Faculdade de Arquitetura, Cetro de Estudos da Arquitetura da Bahia (CEAB)
TÍTULO:

TOURISM IN SALVADOR IN THE VARGAS ERA: THE TRAJECTORY OF THE POLICIES OF INSERTION AND PROMOTION OF THE ACTIVITY IN THE CITY OF BAHIA BETWEEN THE YEARS 1930 AND 1945.

PALAVRAS-CHAVES:

City, History, Tourism, Patrimony

PÁGINAS: 305
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Arquitetura e Urbanismo
RESUMO:

This dissertation aimed to analyze the policies of insertion and promotion of tourism in the city of Salvador between the years 1930 and 1945, its bending in the transformations of some urban spaces and in the way that the elites and the State come to deal with them. In the face of the growing disenchantment of the Western elites with their model of progress and culture, in the face of the conflicts and crises that shook Europe, in the face of the development of the transport industry and communications interested in spreading leisure and displacement, Western elites, trying to escape from their reality considered decadent, sought other picturesque tourist routes, exotic, pre-industrial or in the process of industrialization, to satisfy their yearnings for rest, leisure and pleasure. Parallel to this, a mass tourism was developed, interested in providing the subaltern classes, of leisure and rests with the purpose of inserting them in the dynamics of the consumption, to contain their desires of rupture of their condition of exploited, and to recover them for healthy return to work. Without losing sight, mass tourism, which gained ground, Salvador and Brazil entered the route of elite tourism at that time. The activity was then perceived as capable of meeting a range of interests (political, economic and cultural) of the State – then increasingly central, strong and authoritarian – and national economic elites, who became agents of insertion and promotion of activity in the country and in the city. It was therefore intended of highlight the interests of these agents with tourism, to analyze the power relations (conflicting or harmonious, convergent or divergent) between these agents, their consequent unfolding in tourism policies and their repercussions on the urban transformations of Salvador. To this end, discourses of the time, of various natures, issued by these agents, on tourism, mainly (but not only) disseminated through mass media (radio, cinema, newspapers, magazines, books of great circulation) power terminals, through laws and decrees were used as main sources. It was possible to conclude that in Salvador, despite conflicting relations between the State and the local urban elite, tourism and its demands, from the 1930s and 1940s increasingly influenced the conformation of the city space and the transformations undertaken in that same space, because it was understood that such activity had the potential to indicate a solution to local economic decay. In the face of tourists’ interest in cultures in pre-industrial context, the discourses they promoted in Salvador, the aspects of popular culture, the built past, and the seaside beauties became hegemonic, something unheard of from what happened in other national tourist destinations. From then and increasingly, these aspects would be appropriate for the promotion of tourism by the agents of development.

MEMBROS DA BANCA:
Interno - 223818 - MARCIA GENESIA DE SANT ANNA
Externo à Instituição - LUCIA MARIA AQUINO DE QUEIROZ
Externo à Instituição - PAULO ORMINDO DAVID AZEVEDO